EXCLUSIVE: Lemme Ventures Into Longevity Space With New NAD+ Capsules Made Specifically for Women

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Kourtney Kardashian Barker’s supplement brand Lemme is already king of the sleep, skin, and weight management domains in the wellness space: what with its line of viral gummies, capsules, and chews that have won over thousands of women courtesy of a sexy look and even better taste.

Now, Lemme is making inroads into one of the fastest-growing — and most-discussed — supplement categories of 2026, by unveiling an all-new NAD+ Healthy Aging & Skin Longevity product that’s set to hit online shelves on August 11.

Simon Huck, Lemme’s co-founder,  shares that he and Kardashian Barker have been curious about the longevity industry since the start of their professional partnership, but pursuing it took time, concerted effort, and a deliberate push from consumers.

“We have been hearing from our community over the last 24 months that longevity is something they’re considering,” Huck says. “Part of the issue was that a lot of the conversation around longevity excluded women, and there wasn’t a ton of information or products available. That’s where the journey began about two years ago.”

Huck is a proponent of, in his own words, “not thinking about wellness in a silo” while understanding that most bodily functions are intimately interconnected.

 Our consumers are sophisticated, and they understand that it’s all connected. Not only do they want to age healthy, but they also care about having more energy and feeling good and looking their best.

Simon Huck

“It was really important for us to not just focus on healthy aging but also think about it from a multidimensional perspective. How does it impact your skin? How does it impact your sleep? What about your energy levels?” Huck tells WWD.

NAD ended up being the all-encompassing, evidence-based silver bullet Huck and Kardashian Barker have been wanting to harness all along.

What Is NAD?

“I’m going to NAD for the rest of my life, and I’m never going to age,” Hailey Bieber once proclaimed during a guest appearance on “The Kardashians.” Also endorsed by the likes of Jennifer Aniston, Gwyneth Paltrow, Justin Bieber, and Joe Rogan, this naturally occurring molecule — capable of being increased in the body via IV injections or injestible supplements — is growing a more diverse fan base, despite still largely being idolized by a male population of physical optimizers (less Paltrow more Rogan, that is).

Short for nicotinamide adenine dinucleotide, NAD plays an important role in processes like energy production, metabolism, and DNA repair. NAD is found in every living cell, and it’s a helper: shuttling other cellular components to turn food into said energy, working to fix damaged genetic material, and otherwise maintaining your inner equilibrium.

NAD+, for reference, is a specific, active form of the molecule rather than a separate entity with a different set of responsibilities.

What Are NAD Supplements?

NAD supplements, a buzzy subsection of longevity wellness that has pervaded public conversation in recent years, can prop up your internal levels of NAD, which are known to drop due to factors like aging, stress, poor dietary choices, and beyond. These supplements come with potential benefits such as improved cognition, enhanced blood sugar regulation, more favorable aerobic performance, better immunity, healthier aging, and yes, even glowier skin.

In most cases, NAD supplements are composed of something called NMN, which converts into NAD once it makes its way into your cells. Consistent intake is essential for seeing results.

Lemme NAD+ Supplement

Lemme’s rollout, which the company considers one of its most cutting-edge to date, seeks to ride the wave of this health trend while getting women closer to real outcomes and tailoring the effects in question to their bodies’ unique needs.

According to Lemme, the capsules “bring together clinically studied NMN with Lutemax SkinGlo, a patented, clinically studied ingredient that supports skin brightness, even tone, and overall complexion.”

What this means: The brand’s savvy in the beauty realm, epitomized by successful launches like this summer’s Firm & Hydrating Gummy Rings, has been copied and pasted to a more holistic offering that caters to aging and young women alike. After all, it’s never too early to begin laying the foundation for a more energized, clear-headed, and youthful-looking future.

“We wanted to take a more comprehensive approach [to NAD supplementation] by pairing our clinically studied NMN with Lutemax SkinGlo. Each ingredient has a distinct role, allowing us to [assist with] both healthy aging and skin radiance without asking one ingredient to do everything,” Dr. Kathleen Valenton, Lemme’s chief medical officer, exclusively tells us.

Priding themselves on the years of research and development that go into a single release, Lemme’s experts ran in-depth clinical studies and trials to evaluate the potency of their formulation. “Significant increases in NAD+ levels in as little as 30 days” were observed, per Dr. Valenton.

What you’ll likely be experiencing within a month? A reduction in those burdensome, mid-day energy crashes, an easier time waking up, more pronounced mental clarity sans brain fog, and faster physical recovery after hard workouts.

The core NAD+ biology is universal, but the experience of healthy aging is personal. Lemme NAD+ was designed around what women told us they wanted: strong science, beauty-from-within support, and a simple ritual that helps them invest in the years ahead.

Dr. Kathleen Valenton

Your face just might look dewier, too, without those sleep-deprivation circles under the eyes and as a direct consequence of the Lemme NAD+ capsules’ skin-friendly recipe.

While the supplement isn’t yet shoppable at lemmelive.com, the site is running a limited-time promotion through September 30, in which every dollar you spend will earn one entry in the sweepstakes to win $20,000 and design the vacation of your dreams. (Subscribers get double the amount of entries.)

As for designing the way you will age and doing so now, Lemme’s latest makes this simple and straightforward — one gelcap at a time.

Shop More Viral Supplements From Lemme While You Wait

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on worth-it releases in the world of health and wellness, longevity supplements included.