FOR KICKS: Fashion’s love affair with sports just keeps growing stronger, with Loewe forging a four-year partnership to dress Spain’s national soccer teams beyond the pitch, WWD has learned.
Under creative directors Jack McCollough and Lazaro Hernandez, Loewe plans to provide a travel wardrobe for male and female players during all upcoming tournaments. These would include the 2026 FIFA Men’s World Cup in North America and the FIFA Women’s World Cup in Brazil in 2027 through to the 2030 World Cup in Spain, Portugal and Morocco.
Kicking off the partnership, the Spanish men’s national team will be provided complete off-pitch wardrobes including tailoring, casualwear, shoes and leather goods.
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The tailored suit boasts a discreet Loewe Anagram embroidered inside the sleeve, visible only in movement, while polo shirts, jackets and trousers were designed for comfort and ease.
Accessories include XL Amazona 180 leather bags and large Puzzle bags.
“Collaborating with a national football team is never just about clothes: It is about identity, carried collectively,” Loewe said in a statement. “With the Spanish selection, Loewe stands alongside a generation driven by intuition, optimism and boldness, reflecting the same spirit of craft and creativity that defines the house.”
Players including Pedri, Unai Simón, Rodri, and Nico Williams were photographed by Bruno Staub wearing their new Loewe wardrobe on the team’s training grounds in Las Rozas, outside Madrid.
The partnership falls during a big year for the Spanish luxury house, which is marking its 180th anniversary.
