Underscoring the strength of the management bench at LVMH Moët Hennessy Louis Vuitton, the French luxury giant is promoting Louis Vuitton executive Clara Boissonnas to chief executive officer of Pucci, effective Jan. 1.
She is to succeed Saar Debrouwere, whose next assignment at the group is to be revealed in due course, according to an internal announcement seen by WWD.
At Pucci, Boissonnas is to report to her current boss: Pietro Beccari, chairman and CEO of LVMH Fashion Group and chairman and CEO of Louis Vuitton.
Her mandate is to lead the next stage of Pucci’s development, “further strengthening the maison’s distinctive creative identity, desirability and international reach,” according to the statement.
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“Clara has made a significant contribution to Louis Vuitton through her deep product expertise, strong creative sensibility and unwavering commitment to excellence,” Beccari commented. “Her ability to combine creative ambition with a clear understanding of the business makes her ideally suited to lead Pucci into its next chapter.
“I look forward to collaborating with Clara to build upon the great momentum of this iconic Florentine maison,” he added.
According to LVMH, Boissonnas played a key role in shaping Vuitton’s collections and contributed to its product excellence.
A graduate of elite business school HEC Paris, Boissonnas started her career at Vuitton in 2002 in leather goods product management.
She went on to become accessories director at Lanvin in 2006 and six years later president of French leather goods firm Rosa Allegra. She briefly advised Byredo on its leather goods strategy before joining Kering as director of strategy and business development in 2016.
She returned to Vuitton one year later as women’s leather goods product director.
A Belgian fashion executive, Debrouwere assumed the management helm of Pucci in 2022 as the Florentine brand shifted to a see now, buy now presentation model, and frequent product drops under its artistic director Camille Miceli.
Debrouwere joined Pucci from Shanghai-based fashion house Icicle, and before that logged eight years at Stockholm-based Acne Studios.
In Thursday’s announcement, Beccari thanked Debrouwere for her “remarkable leadership, vision and dedication as CEO of Pucci. Together with Camille Miceli, with whom she has built a unique complementary duo, Saar has guided the maison to a wonderful renaissance, successfully blending its rich heritage with a fresh, contemporary energy.
“Her impact, vision and passion, amplified by this fruitful partnership, has been instrumental,” he added.
At LVMH Fashion Group, the CEOs at Fendi, Celine, Loewe and Kenzo all boast previous experience at Vuitton, the largest brand in the sprawling group.
