One of Hoka’s bestselling sneakers is getting a high-fashion upgrade in the brand’s second collection with Marni.
Set to be released next week, the new drop updates Hoka’s signature Clifton 11 silhouette in three colorways: “Orange,” “White” and “Black.”
The shoe features an engineered mesh upper and compression-molded EVA foam midsole as well as Hoka’s MetaRocker and rearfoot-focused Active Foot Frame. A custom plaid sockliner, metal lace dubrae, reflective details and 3D-printed silicone Marni and Hoka logos don opposite sides of the shoe.
Thomas Cykana, senior director of global collaborations and partnerships at Hoka, said in a statement that the company is “eager to keep momentum strong” with Marni with this newest release.
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“We adore Marni’s whimsical and irreverent stance within the contemporary luxury landscape and appreciate the sophisticated way in which Meryll [Rogge, creative director of Marni,] has pushed the brand forward while leaning into the label’s most signature cues,” Cykana noted. “Together, we explore a world where the marathon of life is celebrated in a way that only Hoka and Marni can.”
To launch the shoe, the two companies have debuted “Every Day Is a Marathon” campaign, which aims to celebrate the “movement that shapes everyday life.” From early starts to days unfolding in offices, studios and city streets, the campaign brings together Hoka’s focus on comfort, performance and movement with Marni’s creative approach to personal style.
The Clifton Marni, which retails for $275, will launch on Nov. 12 at Marni.com and Marni stores globally, followed by Hoka.com and select global retailers on Nov. 13.
Hoka and Marni first joined forces in April 2025 to update that Deckers Brands-owned company’s Bondi B3LS silhouette. The highlight of Marni’s upgraded version of the Hoka Bondi B3LS were its bold, eye-catching uppers, which were crafted using subtly rubberized, lightly padded polyester.
This new collaboration comes after Hoka parent Deckers Brands reported last month that net sales in the second quarter of fiscal 2027 increased 3.5 percent to $1.48 billion compared to $1.43 billion in the same year-ago period. Net income for the three months ended Sept. 30 rose 16.8 percent to $313.1 million, or $2.31 a diluted share, from $268.2 million, or $1.82 a diluted share, the prior year.
For Hoka, the brand reported net sales in the second quarter of $677.2 million, a 6.8 percent increase compared to $634.1 million a year.
