No joke, Olipop is taking its flavor expertise to the bathroom.
In partnership with Goodwipes, the functional high-fiber soda brand is launching a 150-count pack of extra-large flushable wipes with a scent profile inspired by its fan-favorite flavor, Peaches and Cream. Named “Peachy Clean,” the limited-edition hygiene product — formulated with aloe, Vitamin E and plant-based fibers — will be available exclusively at Walmart and on goodwipes.com starting April 7.
In a statement sent to WWD, Tara Piper, senior vice president of marketing at Olipop, said, “What started as a playful April Fools’ idea quickly turned into something that just made sense — how digestive health and fiber can show up in unexpected ways, and this is a fun way to bring that to life. Beyond the initial surprise, there’s a clear synergy that makes this partnership feel genuinely authentic — a playful expression of something we take seriously, with both brands focused on supporting wellbeing in everyday routines.”
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“If you’re upgrading what you put in your body, it’s time to upgrade what you use on it,” added Meredith Diehn, senior vice president of marketing at Goodwipes. “Partnering with Olipop lets us connect gut health and butt health in a way that’s unexpected, educational and seriously delightful. With Olipop, we found a partner who shares our belief that better-for-you doesn’t have to be boring — and this collaboration brings that idea to life in the most unexpected, yet logical, way.”
Founded in 2013 by Charlie Siciak and Sam Nebel, the hygiene brand already offers an assortment of fresh scents, including Botanical Bliss, Lavender, Shea-Coco, Rosewater and Cedar. In addition to its hero product, the brand sells “down there wash,” a cleansing feminine wash made with aloe barbadensis leaf juice, flower extract, citric acid, potassium sorbet and more.
Peachy Clean follows the April Fools launch of Dude Wipes’ new Butt Massk, the first hydrogel mask designed for the derrière, and Murad’s The Afterglow, a luxury lubricant “to help improve midlife dryness,” which is really just its Vita-C Glycolic Serum.
