Rare Beauty is bridging the gap between makeup and wellness in a collaboration with Bink drinkware.
Available now, the Rare Beauty and Bink cylinder glass Day Bottle, priced at $50, is inspired by three of the makeup brand’s bestselling Soft Pinch Blush colors: Grateful, Happy and Joy. The shade range presents like a kaleidoscope of pink and red, with Grateful modeling a rich red hue, Happy representing a cool-toned pink and Joy falling somewhere in the middle as a “muted peach,” according to the press release. This is the first time the two viral brands are coming together to create a limited-edition collection.
The 27-oz. bottle, made from borosilicate glass to accommodate hot and cold beverages, is wrapped in a food-grade silicone sleeve and includes a matching Flip Cap and Lounge Straw Cap. Both the Rare Beauty and Bink logos are embossed on the nonslip sleeves.
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Founded in 2014, the family-run drinkware brand has become an everyday essential for influencers on TikTok, modeled less so as a water bottle and more as an accessory. The abstract packaging comes in a variety of sizes online, from 36-oz. containers to 10-oz. mini versions. Bink also offers Tumblers, car cup holders, silicone straws and glass bottles made especially for children.
“At Bink, we design bottles that are meant to be true daily staples, products you will reach for again and again. Rare Beauty’s Soft Pinch Liquid Blush is that kind of essential in beauty, so collaborating on The Perfect Pair was a natural fit,” Bink founders Ben and Leslie Parfitt told WWD in an exclusive statement.
“We share a reverence for color and design and are connecting the best of our two worlds. It’s the first time we’ve bundled our bestselling bottles and accessory caps together, and being able to offer them in Rare Beauty’s cult-favorite colors is a dream. We’re especially excited to introduce the perfect red, a shade our community has been anticipating,” they continued.
This collaboration is also coinciding with a wider focus on hydration within the beauty lexicon, bolstered by brands such as Waterboy, Liquid I.V. and Alex Cooper’s new Unwell Hydration drinks. Cooper, specifically, created her brand to traverse the male-dominated hangover cure and protein drink category with female-oriented alternatives.
This is isn’t the first time Rare Beauty’s tapped a fan-favorite product brand for a specialized collaboration. For its inaugural partnership, the skin care and makeup line, founded by Selena Gomez in 2019, teamed up with Tajín to drop a spicy lip and cheek set celebrating the bold flavor of the Clásico Seasoning mix and the Chamoy Sauce. The Soft Pinch Liquid Blush in Chamoy and the Positive Light Luminizing Lip Gloss in Clásico combined shimmery copper and burgundy hues.
In late August, Gomez honored the product duo with a post on Instagram. “I grew up with @tajinusa because of my family and still use it on everything, so one could say this collab has been years in the making,” she wrote.
