Shailene Woodley fronts jewelry label HOWL’s latest campaign for the Home Sweet Home collection, spotlighting Art Deco-inspired pieces infused with references to Miami. The collection from HOWL, which stands for Handle Only With Love, is now available on the brand’s official website.
“In a time where fast fashion and style seems to [be] becoming more and more homogenous, I’m so thankful HOWL exists,” Woodley shared exclusively with WWD.
“If I ever doubt myself, Tini’s jewelry brings me back home. It reminds me that beauty isn’t singular, that style shouldn’t be uniform, that freedom is found in individual self expression,” the “Big Little Lies” alum said of HOWL founder Tini Courtney’s designs.
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HOWL’s Home Sweet Home collection merges the signature structural cues of Miami’s Art Deco hotel architecture with HOWL’s own design codes.
Geometric shapes, gemstone carvings, long earrings, precious gems and bold silhouettes dominate the collection, which features emeralds, diamonds and sapphires. The collection boasts an assortment of rings, bracelets, necklaces and earrings.
“Shai has a unique way about her,” Courtney said in an exclusive statement to WWD. “There’s an effortless beauty and unapologetic confidence that feels so true to the spirit of HOWL. She has never tried to be anything other than herself, and that’s what I’ve always admired most about her.
“From the beginning, I knew there was only one person who could authentically capture the essence of what I worked so hard to create with Home Sweet Home, and it was Shai,” Courtney continued. “This collection is incredibly personal to me, so bringing it to life alongside one of my best friends has truly been a dream.”
Courtney began her artisanal jewelry design work in 2010 while pursuing her bachelor of fine arts degree at the Miami International University of Art and Design. Refined beadwork and vibrant gemstones lead the established cues for Courtney’s HOWL designs. Foundational elements include references to classic design codes with splashes of color.
