Taylor Hill brought Good American to Nashville.
The model is the face of the brand’s fall 2026 campaign, which was shot in her home, as Good American continues to expand beyond denim.
“Being able to shoot this campaign at my home in Nashville made it feel incredibly personal,” Hill told WWD in a statement. “There’s something about the pace and ease of life here that really connects to the spirit of Good American’s new collection. I love how these pieces take familiar Americana staples and make them feel modern and super wearable.”
The campaign centers on what Good American cofounder and chief executive officer Emma Grede calls “The Good American Dream,” with the collection offering a modern take on Americana through relaxed denim, fitted knits, matching sets and statement outerwear. The line is available beginning Tuesday online, at Good American stores and through select retail partners, with prices ranging from $68 to $358.
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“We shot the campaign at her home in Nashville because we wanted to capture Taylor in her own world rather than create something that felt overly produced,” Grede said. “There’s an aspirational quality to her life, but it still feels grounded, personal and real.”
She added, “The modern American dream isn’t about one definition of success, it’s about living the best version of your own life, whatever that looks like for you.”
Founded in October 2016 by Grede and Khloé Kardashian, Good American is entering its 10th year in business with a broader focus outside of denim.
Grede said ready-to-wear has become one of the brand’s top-selling categories, while tops and outerwear are also gaining traction. Denim remains a key part of the business, with the Low Slung Baggy Trouser selling out within 24 hours of launch and the Vintage Low Loose selling out in four days, according to the company, with both styles now being restocked.
“Our customer is increasingly coming to Good American not just for a great pair of jeans, but for the pieces she wants to wear with them and, ultimately, for her entire wardrobe,” Grede said.
The brand will also take the campaign offline this fall with a college tour and a New York City pop-up opening Oct. 15.
