On-the-go wellness just got a bit easier with Heat Healer’s new wearable collection.
Today, the Bondi Beach-based company is launching its latest product: an Activated Lymphatic Onesie, $200, which touts the same depuffing benefits as a pricey lymphatic drainage massage. In August, the company will unveil the rest of the wearable collection, which includes Air Socks, featuring antigravity tech, compression fabric and infrared yarn to boost circulation and mobility, and an Infrared Sauna Suit, a jacket, crop top and pants set which will boost internal temperature and sweating.
Prior to this launch, the brand had been known for its devices, including its Infrared Sauna Blanket, $698, and larger Energy Sauna, $2,498. However, founder Lauren Dovey believes this launch to be the perfect evolution of the brand, as it continues to make biohacking modalities more accessible.
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“We’re committed to finding the best wellness solutions that people can integrate in their every day and that they can stack…just to make it super easy for people to actually integrate these into their lives,” she said.
Dovey declined to share expected sales projections for the collection but predicts wearables will eventually make up 50 percent of the overall business.
To develop the products, Dovey worked with Celliant, a textile company that produces infrared temperature regulating textile technology. According to the company, the infrared yarn can boost circulation, improve recovery and promote better sleep. Celliant has 12 clinical studies on the yarn and has third-party tested Heat Healer’s final garments to ensure efficacy. The Activated Lymphatic Onesie can be worn day and night, and the benefits increase the more it’s worn.
While Celliant’s clinicals provided proof of the infrared fabric’s efficacy, Dovey also put the collection to the test herself, wearing it on a 14-hour flight from Sydney, Australia to Los Angeles.
“I forwent my usual flight aids to test how well the pieces helped me recover from jet lag,” she said in a statement. “We observed almost double the expected increase in oxygen levels in the tissue beneath my skin and muscle tissue through TCPO2 testing [testing the oxygen level under the skin] to 14.4 percent.”
In addition to the infrared yarn, the onesie employs antigravity technology, compression and light pressure points to further increase the lymphatic flow.
Dovey expects this collection to be an opportunity to reach new and existing customers.
“Our customers are very primed for this. There’s an older demographic that we haven’t really leaned into so much that these benefits are going to be great [for],” she said, highlighting the collection’s mobility benefits.
While nothing is confirmed, Dovey noted that the brand is in talks with major retailers. She noted this will be a significant opportunity for the brand to break into retail, as the products are shelf-friendly and easier to ship internationally in comparison to Heat Healer’s larger devices.
In terms of future launches, Dovey said the brand is doubling down on infrared technology and will continue to launch devices and wearables.
