With summer in the rearview mirror, beauty is looking ahead to the holiday season.
In a new festive collaboration titled Frizz and Frost, makeup and skin care brand Tower 28 joins forces with prebiotic soda brand Poppi to drop two limited-edition products inspired by one of Poppi’s past fan-favorite winter flavors: Cranberry Fizz. Aspects of the beloved drink — from the cherry red color to the sweet aroma — will now be available in makeup form, specifically Tower 28’s GetSet Matte Powder Blush and ShineOn Lip Jelly.
Available at sephora.com, Revolve and Credo on Friday, the powder blush in “Cranberry Fizz” and the gloss in shade “Cranberry Frost” will be sold as a duo for $26. The co-branded tin box, painted in a shimmery red hue, comes decorated in ornaments, snowflakes and stars.
You May Also Like
“Partnering with Poppi has been such a blast. Allison (Poppi’s founder) and I have been friends for years, and since we both suffer from eczema, creating something fun that’s still safe for sensitive skin felt especially meaningful. Bringing her iconic Cranberry Fizz to life as a blush and gloss duo was the most fun way to finally join forces — it’s playful, vibrant and the perfect example of ‘good, clean, fun’ for the holidays,” Amy Liu, founder and CEO of Tower 28, told WWD.
Since its 2019 inception, Tower 28 has garnered a reputation for its idiosyncratic innovations, the GetSet Matte Powder Blush being just one example. Designed to last up to 12 hours, the formula is the first of its kind to combine the properties of a setting powder and blush to smooth, blur and set the face without leaving behind a separating residue. The product is also sweat-proof, meaning it won’t wash away at the first sign of perspiration. Meanwhile, the ShineOn lip gloss is non-sticky, dermatologist-approved and non-irritating.
The expansions of Tower 28 into Sephora U.K. and Sephora Middle East in the last few months is a testament to the brand’s growing consumer base as hero products like its SOS Rescue Spray continue to be praised online. Poppi is no stranger to the powers of social media influence, too. In fact, the gut-friendly beverage brand has leaned on the marketing tool over the last few years, working with TikTok star turned celebrity Alix Earle on several campaigns in the lead up to its $1.95 billion acquisition by PepsiCo in March 2025.
A rising interest in better-for-you drinks and alcohol alternatives comes amid reports Gen Z is the generation to drink less. This is, in part, thanks to trends such as “Dry January,” where individuals are encouraged to stay alcohol-free for the duration of the month. Celebrities such as Tom Holland and Bella Hadid, both founders of their own alcohol-free beverage brands, have been known to praise these challenges. In a previous interview with WWD, Hadid said: “There’s something so beautiful about Dry January because it’s an opportunity for people to experience being without substance for 31 days and [go] into the new year on a positive note with just good intentions and energy.”
