Victoria’s Secret Pink is teaming up with Stoney Clover Lane just in time for the holiday season. The two brands are set to launch a limited-edition collaboration that merges Pink’s playful energy with Stoney Clover Lane’s unique approach to customization.
The collaborative collection offers a string of dressing and gifting options for the Yuletide season, imbuing the Pink label from Victoria’s Secret with Stoney Clover Lane’s mixing and matching personalization. To celebrate Thursday’s drop, Pink will host a SOHO Patch Party in the Pink store, ringing in the holiday season with special swing.
“Pink is a brand Libby and I grew up loving, so getting to collaborate with them is incredibly special,” Kendall Glazer, co-founder of Stoney Clover Lane, said in an exclusive statement provided to WWD.
“I have so many memories going to the mall to shop everything from the body products to the loungewear and pajamas. We wanted to bring together everything we love about both brands to create a collection that’s playful, and something our communities will be so excited about especially around the holidays!”
The collaboration features a variety of specialized gifts, including seasonal apparel with signature Stoney Clover Lane bags and pouches, offering a variety of ways to customize. Pajama sets feature exclusive collaboration prints, while outerwear fleece styles and a reversible puffer turn a winter staple into a statement.
A seven-day advent calendar revealing collectible charms helps count down to Christmas, while limited-edition beauty favorites feature two exclusive scents for stocking stuffers. Letter and icon patches come in seasonal colors and festive motifs with designs inspired by both brands, and a collectable Pink x Stoney Clover Lane maxi dog with mini patch customization brings playful verve to the collection.
The collection is priced from $7.95 to $149.95 with sizes available from XS-XXL. The collaboration is available to shop Thursday on Victoria’s Secret Pink’s official website and at Pink stores starting Friday.
“Pink and Stoney Clover Lane share a love of bold style, self-expression and having fun with fashion. Together we’ve created a collection that celebrates individuality and brings a little extra magic to holiday dressing and gifting,” said Ali Dillon, president of Victoria’s Secret Pink.
While Pink has been a staple part of the Victoria’s Secret brand for more than 20 years, Stoney Clover Lane was introduced in 2009 by sisters Kendall and Libby Glazer. Over the course of the last few years, special curations, like the brand’s “Friends”-inspired assortment, and collaborations with the likes of Agua Bendita and Roller Rabbit have made the travel and accessories brand a staple in customizations.
