Pandora is celebrating the latest iteration of its “Be Love” campaign with a slew of famous faces.
The jewelry brand has tapped actress Winona Ryder and models Iman, Vittoria Ceretti, Karen Elson, Mica Argañaraz, He Chong, Elisabetta Dessy and Ugbad Abdi to front the Pandora “Be Love” 2025 campaign. The campaign was photographed by Craig McDean and Fabien Baron. According to Pandora, the campaign is meant to reflect how “love can be transformative.”
“It’s really to listen and to try and be as understanding as possible,” Ryder said about the campaign. “Seeing things through a different perspective, that represents love to me — it’s just a profound way to experience it.”
Ryder appears in the campaign modeling Pandora’s “Be Love” heart charm, which is designed in sterling silver, and the Pandora Essence Organically Shaped Bangle, which is plated in 14-karat gold.
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The campaign also spotlights Pandora’s partnership with UNICEF by featuring its UNICEF charm. Pandora’s partnership with the organization aims to “empower young people, especially girls, by providing opportunities for education and a brighter future, while encouraging others to join in this mission.”
Pandora’s “Be Love” 2025 campaign comes after the jewelry label announced a roster of new global brand ambassadors in January, which included celebrities like Selma Blair and Chloe and Halle Bailey.
In October, Pandora released its “Be Love” 2024 holiday campaign, which starred brand ambassador Pamela Anderson, models Agyness Deyn and Jocelyn Corona and the Bailey sisters.
