Two pioneers in the 1990s and 2000s — Express and Bebe — have teamed up to launch Express x Bebe, a curated capsule that reimagines popular Y2K silhouettes for today.
The capsule features signature 2000s silhouettes such as a bandage dress, jumpsuits, minis, maxis and rompers in updated colors, modernized fits and contemporary styling details.
Priced from $108 to $198, the Express x Bebe capsule launches Tuesday and will be available on Express.com and in select Express stores nationwide. It features 16 styles in total, and a few looks come in multiple color ways. Sizes range from XS to XL.
“We really believe this collection has generational appeal, one for people who loved the Bebe brand in the Aughts and still have a strong affinity for the brand, but also for a new generation of people who are really seeing Bebe for the first time,” said Greg Scott, chief executive officer of Express, who had been CEO of Bebe from 2004 to 2009.
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“The collection is a true partnership between the two brands, curated together to bring the best of the Y2K nostalgia into the present day, keeping in mind how our customer is dressing today,” said Scott.
Scott said the timing felt particularly relevant as early-2000s style continues to resonate across fashion and culture. “Launching the capsule for spring also allowed the brands to tap into party dressing and occasion wear at a moment when consumers are looking for statement pieces,” said Scott.
When asked if the capsule will last for just one season, Scott said, “Right now we are focused on the launch and making it as impactful as possible.”
He said Bebe has a strong association with statement-making, going-out style, which is in line with Express. “The two brands were leaders in the ’90s and Aughts, and bringing them together at this time felt right as we lean into the nostalgia for the period,” said Scott.
WHP owns the intellectual property for Express and Bluestar Alliance owns the intellectual property for Bebe.
To celebrate the launch and underscore Express’ authority in occasion dressing and suiting, the brand is hosting an exclusive event Tuesday night at 1 Hotel South Beach. The Express x Bebe capsule will be showcased alongside Express’ latest spring arrivals, inviting guests to experience the full breadth of the season’s assortment. Among those expected to attend are Delilah Belle Hamlin, Daphne Groeneveld and Malik Nabers, who will be dressed head-to-toe in Express.
“Having been part of both brands over my career, it’s incredibly exciting to bring Express and Bebe together in a way that feels both nostalgic and new,” said Scott. “This curated capsule celebrates the bold, confident and sexy energy energy that defines both brands, reimagined in a modern way for today.”
