Fashion Revolution Booklet Explores the Industry’s Relationship with Water

Fashion is inherently reliant on water. Cotton plants need it to grow; manufacturers need water for dyeing and wet processing; and finally, consumers use water to launder their clothes.

Fashion Revolution Japan dives into this relationship in its booklet “Fashion and Water,” which came out in May. In Japanese and English, the publication features facts about the water that goes into our clothes, profiles on material innovations and dyeing methods that are curbing water use, and Q&As with figures from the apparel and textile field and beyond.

Read more on Carved in Blue.

This article is one of a series on SJ Denim from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.