Fe, a licensed brand of the National Hockey League owned by AW Change Corp., will create a special apparel collection for the Washington Capitals star Alex Ovechkin.
The 39-year-old Russian player is on the verge of breaking Wayne Gretzky’s all-time goals scored record of 894, and his name, nickname, image, likeness, replica signature and trademarked logo, “The Gr8 Chase” are all part of the deal.
Fe has created the Alex Ovechkin Capsule Collection that will include hoodies, track jackets, reversible bombers, waffle Henleys, bonded fleece quarter-zips, and T-shirts — all made from 92 percent to 100 percent recycled fabric at Fe’s solar-powered fabric mill and enhanced with digital printing technology.
Standout pieces include the water-repellent Color Block Reversible Bomber that includes digitally printed photos of Ovechkin in action on one side and his jersey number and career stats on the back. The Lace-Up Hoodie also features digitally printed highlights from Ovechkin’s career and the Fleece Hoodie has an engineered ombré design featuring “The Gr8 Chase” across the entire piece and as an allover print inside the hood. Other key pieces include a Track Jacket and a Bonded Fleece Quarter Zip, both of which are also digitally printed.
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“Alex Ovechkin’s pursuit of history is a moment that transcends hockey — it’s about legacy and perseverance,” said Bill Chang, chief executive officer of Fe. “At Fe, we take immense pride in what we’ve built — pushing the boundaries of fan gear while staying true to our commitment to sustainability and innovation. Our Ovechkin Capsule Collection is highly detailed and crafted for fans who want to own a piece of history while supporting a more sustainable future.”
“We are excited for Fe to bring Alex Ovechkin fans a unique collection of officially licensed NHL product that utilizes their unique digital printing technology and product designs to celebrate his career and embrace the excitement around The Gr8 Chase for the NHL goal record,” said David Abrutyn, chief business officer for CAA Hockey and Ovechkin’s longtime agent.
Fe has also designed custom blazers for some of hockey’s biggest moments, including the Boston Bruins Centennial Celebration on Dec. 1, 2024, and the New York Islanders Hall of Fame Night on Jan. 18, 2025. The company also offers a Legends of the Game collection of limited-edition reversible bomber jackets that honor some of the most important players in hockey history.
The Ovechkin capsule is expected to be offered on the Fe website and at select retail partners beginning this spring.
