Fila‘s footwear franchise model is resonating in South Korea.
According to the South Korean company, fourth-quarter revenue reached 915.2 billion won, increasing 6.3 percent year-over-year. The results were driven by profitability-focused operations, the restructuring of its U.S. business — and continued solid growth at golf brand Acushnet despite ongoing macroeconomic uncertainty, the company said.
Misto noted that the Acushnet segment maintained stable growth, with fourth-quarter revenue rising 10.9 percent year-over-year to 698.3 billion won, helped by strong sales of golf equipment such as Titleist T-Series irons and SM10 wedges. In addition, the segment benefited from higher average selling prices for FootJoy golf shoes.
The Misto segment generated annual revenue of 829.6 billion won, down 9.6 percent year-over-year mainly due to the restructuring, as well as inventory clearance, in the U.S. market. Operating profit improved to 74.7 billion won, representing a “significant turnaround from the previous year,” the company said, adding that the fourth quarter represented Misto’s fourth consecutive quarter of profitability. The Misto segment includes the brands Fila, Scotty Cameron, Titleist, and FootJoy, among others.
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For the full year of 2025, Misto recorded consolidated revenue of 4.47 trillion won, up 4.7 percent year-over-year, and operating profit of 474.8 billion won, representing 31.6 percent growth versus year-ago levels.
The Greater China business emerged as a new growth driver for the company, delivering triple-digit growth in 2025 as the company expanded its presence with leading K-fashion brands that include Marithé+François Girbaud, Matin Kim, Rest & Recreation, and Raive.
In Korea, Fila continued to see steady demand in its footwear franchise models. Fila in November transformed its former home in Biella, Italy, that is now a new brand experience center. The 88,000-square-foot building also houses the Fila Museum and multifunctional spaces for events and meetings.
Ho Yeon (Aaron) Lee, Misto’s CFO, said: “2025 was a meaningful year in which we further clarified our identity as a global brand portfolio company following our corporate name change. Based on the expansion of our Greater China business, improved profitability in the Misto segment, and Acushnet’s solid growth, we strengthened the stability of our earnings.”
Lee added that the company will “continue to enhance brand value, maintain profitability-focused management, and execute our shareholder return policy to support sustainable growth.”
Shareholders nearly a year ago agreed to rename the company from Fila Holdings Corp. to Misto Holdings as part of the firm’s larger refocus on the business. Misto in December also noted in a regulatory filing that it plans to relocate company headquarters to Cykan Tower in the Gangnam neighborhood of Seoul in 2026 as part of its acceleration to transition the firm to a “global brand portfolio company.”
