Folta Consulting has launched “Folta Intelligence,” which the firm describes as “a performance marketing intelligence platform for DTC brands.”
Folta Intelligence consolidates data from Shopify, Meta Ads, Google Ads, GA4, Klaviyo and affiliate platforms “into one visual portal, with an AI assistant that interprets performance and surfaces recommendations rather than just displaying numbers,” Gordon Folta, founder of Folta Consulting, told Sourcing Journal. It is designed for fashion, beauty, interiors and lifestyle brands.
Regarding the impetus behind the launch of the tool, Folta said DTC brand owners “are losing significant time every week to manual data aggregation across platforms—time that should go toward the high-impact decisions that drive growth.”
He said the tools that exist to solve this “were built for enterprise marketing teams, not for the founders of independent brands. Folta Intelligence is the first product built specifically for that gap, at a price point of £549 per month (or $744) that makes it accessible rather than aspirational.”
By consolidating multi-platform data into a single dashboard, the portal delivers actionable insights to drive business objectives that include cross-platform media budget recommendations, performance-based influencer re-briefing and channel-specific conversion optimization.
“By automating data aggregation, the portal saves an estimated 2 to 3 hours of daily reporting—cutting operating costs by up to £6,600 per month [or $8,945] and freeing teams to focus on high-impact commercial tasks,” the firm said.
The platform also features “Ask Folta,” which is an AI assistant powered by Anthropic. Ask Folta serves as a strategic partner and analyzes data and delivers cross-platform recommendations that are aligned with inventory levels and advertising focuses.
“We are really excited to make this tool available to the wider market,” Folta said in a statement. “Creative founders don’t shy away from data because it isn’t there—it’s just spread across too many places with too many nuances.”
Folta said the firm built something “that packages all of that data into an understandable, actionable format, and we look forward to helping other brands achieve the same success our existing clients have seen.”
Folta Consulting’s previous and current clients include Tom Dixon, Farfetch, Outline and Hamrei, among others.
