Free People will offer a limited-edition “Yellowstone” collection, in collaboration with Paramount Consumer Products.
“Yellowstone,” the hit TV series that’s produced by MTV Entertainment Studios and 101 Studios, will return on Sunday at 8 p.m. ET. The series chronicles the Dutton family, who controls the largest contiguous cattle ranch in the U.S. Amid shifting alliances, unsolved murders, open wounds and hard-earned respect — the ranch is in constant conflict with those it borders — an expanding town, an Indian reservation and America’s first national park.
The partnership includes an eight-piece limited-edition collection exclusively available starting Monday at freepeople.com and select store locations nationwide. Each piece was created under Free People’s subbrand We the Free, focusing on heritage-inspired and lived-in staples. The collection features denim, boots, outerwear, tops and accessories with retail prices ranging from $58 for a graphic wild T-shirt to $498 for a Suzy suede jacket. Each style features the iconic and recognizable “Y” from the Yellowstone logo.
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The capsule came to life while shooting “Yellowstone” actress Kelsey Asbille on the Dutton Ranch in Montana where the series is filmed.
The looks showcased on “Yellowstone” by series costume designer Johnetta Boone inspired the Free People collection. “We have featured Free People product many times on past seasons of ‘Yellowstone’ for our leading ladies,” said Boone, “so I am thrilled to see that the look and feel of the series and our characters has in turn inspired Free People’s ‘Yellowstone’ collection.”
The campaign stars Asbille and was shot by photographer Yulia Gorbachenko at the Chief Joseph Ranch in Darby, Mont.
Based in Philadelphia, Free People, a global lifestyle brand, offers apparel, intimatewear, footwear and accessories. The brand has moved into wellness, fitness, travel and beauty.
Another brand collaborating with “Yellowstone” merchandise is Kendra Scott, which last month revealed it was offering a limited-edition Yellow Rose by Kendra Scott x Yellowstone collection of bracelets, rings and necklaces for men and women, inspired by the love story of Beth and Rip. Proceeds from the collection benefit Nest, uplifting American craftsmen and supporting their artistry and craftsmanship.
