1. Desi Perkins, @desiperkins
From her 2010’s #TrippinWithTarte YouTube era to her latest chapter as a two-time beauty and lifestyle brand founder, Perkins has always been one to watch. Beyond routinely serving up high-quality content to her 7 million-strong social media following, her namesake sunglasses line has become a mainstay among celebrities including Ciara, Lil Wayne and — yes — man of the Super Bowl halftime hour, Usher.
Favorite gadget: Solawave Advanced Skincare Wand with Red Light Therapy
$169 at solawave.com, ultabeauty.com, bluemercury.com
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I use it: “A few times a week before I go to bed — if I don’t immediately pass out.”
A form of beauty/wellness tech I want to see more of: “If there was some sort of microcurrent mask that I could strap on to my face when I’m cleaning or hanging with the kids — that would be a game changer.”
2. Nailea Devora, @Billnai
Loved for her deadpan wit and chaotic-good story time videos, 22-year-old Devora is one of social media’s brightest rising stars. Most recently, she joined Revlon as the cosmetics brand’s newest global ambassador, joining the ranks of Megan Thee Stallion and Ashley Graham.
Favorite gadget: Sephora Collection Rose Quartz Gua Sha
$14 at sephora.com
I use it: “Gua sha has become a staple in my routine; I often do it at night as a natural way to define the face — turns out the TikTok hype was right.”
A form of beauty/wellness tech I want to see more of: “Someone needs to invent a tool to pop the pimples on your back yourself — that would go crazy.”
3. Huda Kattan, @Huda
The ultimate blogger-turned-beauty-mogul, Kattan is planted firmly at the forefront of beauty culture and conversation. The Iraqi American makeup artist’s cosmetics line has long since reached billion-dollar-brand status, and most recently inaugurated an assortment of soft pink and peach-toned setting powders and color correctors — the latter of which is on-trend with Pantone’s Peach Fuzz color of the year selection.
Favorite gadget: Tria Age Defying Laser
$529 at triabeauty.com, amazon.com
I use it: “Three times a week; I’ve seen a big difference in my skin since I started using it — it helps with tightening the skin and hyperpigmentation and gives you this amazing glow.”
Huda’s hot tip: “Make sure to hydrate your skin well afterward, especially if you have dry skin. For first-time users, I recommend following the directions and using it daily for a few weeks, then take a break just to see how your skin reacts to the device.”
A form of beauty/wellness tech I want to see more of: “I’ve always wanted a device that could do my makeup on super busy days. That would be life changing if you could have a little device that just glides over your face and creates your glam in no time; it could even have a catalogue in there with different eye looks, lip colors and styles of makeup to choose from.”
4. Charlotte Palermino, @Charlotteparler
She is, simply put, the internet’s skin care fairy godmother. In addition to helming her science-led skin care brand Dieux Skin — best known for its cult-favorite reusable under-eye masks — Palermino can often be found dishing out beauty ingredient and regimen education to her TikTok following of 412,000-plus users.
Favorite gadget: Ziip Halo Nanocurrent and Microcurrent Facial Toning Device
$399 at ziipbeauty.com, goop.com
I use it: “Daily on mornings when I don’t go to the gym; I’ll put on a podcast and do my massage. While the science isn’t exactly there to explain the difference I see in my skin — it may just be the massage leading to circulation — I love using it as part of my routine.”
A form of beauty/wellness tech I want to see more of: “I’m very interested by brands that claim to push products deeper into the skin, because not all products need to go deep to work but some absolutely do. I’m interested to see how they grow, validate claims and how they educate consumers without promoting misinformation — for example, some peptides should not be going deep into the skin, as they set off chain reactions and are just fine on that top layer.”
5. Nyma Tang, @Nymatang
An OG beauty influencer, Tang has made a name for herself thanks to her cutting sense of humor and thoughtfully produced YouTube videos. Her long-running “The Darkest Shade” series, too, in which she puts makeup brands’ darkest foundation and concealer shades to the test to assess whether they’re truly suitable for darker skin tones, has played a pivotal role in holding brands to account when it comes to being inclusive.
Favorite gadget: NuFace Trinity Facial Toning Device
$385 at mynuface.com, dermstore.com, amazon.com
I use it: “Three to four times a week, and especially before any special events — it gives you both instant results, plus cumulative results the more you use it.”
A form of beauty/wellness tech I want to see more of: “I would love to see a product that functions similar to a red light face mask, but for your head — and can also massage your scalp so you can be your ultimate lazy, work-smarter-not-harder self.”
6. Amanda Chantal-Bacon, @amandachantalbacon
Among those propelling the ever-relevant intersection of beauty and wellness is Moon Juice founder Chantal-Bacon, who looks to adaptogens among other powerhouse ingredients to boost inner-outer health. In fact, her bestselling Magnesi-Om magnesium powder has emerged as a staple for TikTok’s viral “sleepy girl mocktail,” often alongside an equal blend of tart cherry juice and Olipop prebiotic soda.
Favorite gadget: TheraBody TheraFace Pro
$399 at therabody.com, bluemercury.com, amazon.com
I use it: “I mindlessly do it often when working. I love the gentle face and neck version of [TheraBody’s] percussive technology; it’s been so helpful with stimulating flow in my face after flying and eating things that make my face puffy. No matter how hard I’ve tried, I can’t be diligent about red light and never use my devices, but this one has a red light ring behind the thumper that de-puffs. There’s also a micro current attachment that I wholeheartedly believe in, but rarely pull it together to use.”
A form of beauty/wellness tech I want to see more of: “I would love a noninvasive, regenerative treatment for breasts that have been donated to long-term breastfeeding; I have fantasies that it will include lasers and exosomes.”
7. Jackie Aina, @Jackieaina
Though Nigerian American Aina may have gotten her start as a beauty influencer, her impact transcends the parameters of any single lane. From serving up life and career advice (and effortless charm), to discussing the tough realities of being a Black creator in a predominantly white space, Aina has won over an audience of 3 million-plus social media users and debuted her own candle and lifestyle brand, Forvr Mood, at Sephora.
Favorite gadget: Omorovicza Cooling Dermaglobes
$125 at omorovicza.com, skinstore.com, saksfifthavenue.com
I use it: “At least once a week.”
A form of beauty/wellness tech I want to see more of: “A facial product that can help with migraines, and more innovation around alleviating period cramps.”
