Get ready for a sneaker sprinkle party.
Reebok is teaming up with Universal Products & Experiences and DreamWorks Animation for a cattastic new kids’ collection inspired by “Gabby’s Dollhouse,” the hit preschool series known for its colorful world and paw-sitive messaging. Launching globally on May 29 at 10 a.m. ET, the capsule brings Gabby and her Gabby Cats to life through vibrant prints, light-up details and playful storytelling built into both designs.
The collection features two Reebok silhouettes, available in preschool and infant/toddler sizes. The Classic Leather Step N’ Flash 2.0 sparkles with an all-over “Gabby Cats” glitter print, star and music-note accents and side-stripe lights with an on/off button (preschool, $60; toddler, $50).
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The Club C Revenge arrives in a teal upper with sparkle patent overlays, peekaboo character graphics, a shimmering lurex tongue, and a woven dollhouse label ($60). Each pair ships in a collectible window box with co-branded sock liners — a meow-gical nod to the many unboxing moments from both “Gabby’s Dollhouse” and from fans on social media.
Rich DiLando, Reebok’s senior director of product marketing for collaborations and kids, emphasizes the shared commitment to creativity and play. “Gabby’s Dollhouse inspires young imaginations, and this collection brings that magic to life in a fun, wearable way,” DiLando said in a statement.
Stephanie Kraus, EVP of product design and development at Universal Products & Experiences, adds that the capsule offers “an imaginative way to step into the world of Gabby and her Gabby Cats, just in time for the movie’s September theatrical launch.” The film is set to hit theaters on Sept. 26.
Since its 2021 debut, Gabby’s Dollhouse has grown into a global preschool phenomenon, mixing animation, music and problem-solving into every episode. The series’ “Power of Yet” mindset and love of sprinkle-filled surprises have expanded into toys, books, games and now, the big screen.
This release follows Reebok’s recent youth-focused collaborations — including April’s Reebok x Angel Reese collection and last September’s Barbie anniversary line — as the brand continues weaving pop culture into its classic DNA. With its glitter details and character-driven design, the Gabby’s Dollhouse x Reebok collection is a paw-some step into Gabby’s world of play, music and imagination.
