The Gap and trendy golf brand, Malbon, are reuniting for fall.
The two companies, which first collaborated last year, have created a second capsule of American sportswear inspired by Gap’s archives and blended with Malbon’s slightly irreverent design aesthetic.
“We’re proud to continue our partnership with Malbon following the strong momentum after our first collaboration,” said Mark Breitbard, president and chief executive officer of Gap Brand. “The response showed us the power of bringing together great product, sport and style. This collection takes that idea even further, extending the partnership into a broader lifestyle expression for our customers.”
The 35-piece collection of men’s and womenswear includes heritage-inspired silhouettes and contemporary styling in a capsule that can work both on and off the golf course. Classic rugby polos, pleated skirts, preppy knits, relaxed outerwear and limited-edition golf accessories are among the pieces offered. They will retail for $28 to $250.
You May Also Like
“Returning for a second collaboration with Gap felt so natural,” said Stephen and Erica Malbon, founders of Malbon. “By expanding further into the women’s offering in this collection, we’re able to tell a story around the intersection of fashion and sport in a way that feels even more complete. Gap has such an incredible legacy of timeless American style — it’s exciting to continue building on that foundation while bringing Malbon’s own point of view to the table.”
The campaign was shot by Duncan Wolfe and will be accompanied by storytelling online and through community activations, Gap said.
The Gap × Malbon collection launches on Friday at noon ET on the Gap website, and it will also be offered at 18 Gap stores. The collection will also be sold in Japan, Mexico, China, the Philippines, Australia, the U.K., Turkey and on Zalando.
