Dutiful Target shoppers already know the big-name retailer is fully stocked with must haves for our furry friends. The pet toys? Adorable. The treats? Practically irresistible (just ask my corgi, Cooper, who devours them in seconds). And those newly released Halloween costumes? Don’t even get me started – they’re beyond cute. But there’s even bigger news for pet parents everywhere. Enter The Cuddle Collab, Target’s first exclusive collection for pets and pet lovers, hitting virtual and physical shelves starting Saturday, September 21.
To bring the collection to life, Target teamed up with pet influencers: six dogs and five cats who are major social media stars and models, evidenced by the lookbook you’ll see shortly. The Cuddle Collab boasts over 180 pieces, but it’s so much more than just toys and treats. You can expect coordinated outfits for you and your pet, quirky pet-themed home décor, and pretty much every other fabulous find you could dream up for your fur babies.
Some standout items? Exclusive Stanley pieces (think: bowls and tumblers you won’t find anywhere else), a custom charm bar to create matching necklaces and collars for you and your pet, and chic pet beds, modern cat trees, and condos that are nothing like you’ve seen before. We’re also big fans of the many food-inspired plush toys, which, according to the lookbook, include everything from sushi to macarons. (Talk about a worldwide assortment!)
“We know shoppers turn to Target to help them care for their families, and for millions of people – including 70 percent of Target guests – pets are family,” said Jill Sando, executive vice president and chief merchandising officer of apparel and accessories, home and hardlines. “The Cuddle Collab is all about celebrating our pets, and it’s a fun way to extend our design expertise to the entire family – pets and the people who love them.”
If you haven’t already clicked through the collection, consider this your nudge. And don’t forget – September 21 is the day to mark on your calendar. We have a strong hunch that The Cuddle Collab pieces are going to sell out fast, both online and in stores. But don’t worry, you can get a sneak preview of your must haves right here or on Target’s website and app.
