Gisele Bündchen meant business on Tuesday while attending IWC Schaffhausen‘s Watches and Wonders event in Geneva, Switzerland. The supermodel has been a brand ambassador for the luxury label since 2022.
Bündchen selected a cropped double-breasted blazer and flared wide-leg pleated trousers, accessorizing with an IWC Schaffhausen timepiece.
Bündchen wore her dirty blond tresses in beachy waves, while her makeup consisted of coral blush and a nude lip.
In December, the supermodel spoke at Art Basel Miami about representing the watch brand.
“Time is the most valuable thing we have. You know, none of us get more than 24 hours in a day, we don’t get more and whenever the day is done, it’s really our most precious currency,” Bündchen said.
This year, Bündchen has fronted campaigns for Hugo Boss, Frame, Arezzo and, most recently, Alaïa.
“Gisele has something very unique about her, an aura which she seems to emanate. An absolute elegance. A very strong beauty,” creative director Pieter Mulier told WWD.
“She is so powerful and graceful at the same time. To me, she is the Alaïa woman,” the Belgian designer continued. “And her connection to the house is so intimate. It was easy to make her embody the sensual vision of this new collection. Wearing Alaïa is natural for her.”
Bündchen may have retired from the catwalk in 2015, but following her divorce from footballer Tom Brady, the supermodel has returned to the fashion spotlight, appearing in ads for Louis Vuitton, Jimmy Choo, and Brazilian brands Vivara and Arezzo.
