After a trip through bankruptcy court and an acquisition, Glosslab is emerging as a lifestyle brand, with new strategic partners, mother-and-daughter team Elizabeth Woods and Jordyn Woods, at the helm.
Glosslab was founded as a nail salon concept in 2018, but filed for Chapter 11 in December 2024.
In March 2025, U.K.-based nail salon chain Townhouse acquired the two Glosslab salons in TriBeCa and Flatiron in New York, per an asset purchase agreement. Townhouse paid $425,000 for the businesses as part of Glosslab’s Chapter 11 bankruptcy proceedings. Concurrently, Glosslab’s intellectual property was sold to VD Brand Holdings Inc., owned by entrepreneur Adam Weitsman, in 2025 for a reported $100,000.
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Now, Weitsman is ready to reveal what this new format will look like.
Glosslab will enter with a line of multiuse products with professional-grade performance and designed to deliver elevated results in less time. The debut edit will include Superboost, $10; Kit No. 1, $32; The Hand Cream, $28, and The Essential Balm, $26, all available on the brand’s e-commerce site.
“Acquiring Glosslab’s IP marks the beginning of a new chapter,” Weitsman said. “Introducing the name as a new global beauty and lifestyle company, paired with a world-class leadership team, significant investment and with a mission to innovate in the industry, Glosslab is set to reach its full global potential.”
As part of the changes, Elizabeth Woods will serve as president, while Jordyn Woods has been appointed the brand’s chief creative director, both tasked with shaping the brand’s new vision and long-term growth strategy.
“I’m incredibly humbled to take on the role of Glosslab’s president, collaborating closely with Adam on this next chapter,” said Elizabeth Woods. “Working alongside my daughter, Jordyn Woods, whose role as chief creative director brings a unique perspective to the brand, while I will focus on driving innovation, growth and extensive success.”
“Glosslab’s new philosophy perfectly complements how I live my life — intentionally, fast-moving and rooted in self care,” said Jordyn Woods, also a model and influencer. “I’m thrilled to be working alongside my mother Elizabeth to instill our creative vision for an edit that delivers high-performance solutions.”
As previously announced, former Revlon executive Martine Williamson is the brand’s chief marketing officer.
