MILAN — Golden Goose has taken its Haus concept to Mexico City, installing a cultural and brand-building space in the city’s La Roma neighborhood.
Officially unveiled with a grand opening on Thursday night, the Mexican Haus marks the second such location after the brand unveiled its first in Marghera, Italy, its hometown close to Venice, last September.
Dubbed Haus CDMX and codesigned by the brand with Mexican architect Michel Rojkind, it spans 6,458 square feet over three floors of a storied building on Colima Street.
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“We are thrilled to enter the Mexican market and to interact with its rich culture and vibrant communities,” said Silvio Campara, chief executive officer of the brand. “We decided to open Haus in Mexico City to pay homage to the incredible heritage of the city and its artistic background. The city embodies the core values of Golden Goose, of craftsmanship and artisanal tradition. With Haus CDMX, we want to create a place for communities to interact through immersive experiences tailored to the local culture and taste,” he said.
Inviting local creators from across disciplines — including cuisine, art, design and craft, among others — to collaborate, Golden Goose is dedicating each room of the building to a different immersive experience, blending product display with culturally relevant elements.
The Atrio foyer space features an art piece by local design studio Fervor, vintage wall decor and knickknacks, while the adjacent Library offers a curated collection of books alongside signature Golden Goose sneakers. The Kitchen — scattered with the brand’s handbags — will be the stage for linkups with Mexican chefs including Estrella Jafif from Food to Gather, while the Cobbler room is dedicated, as the name suggests, to footwear repair and remake, a service introduced to extend the product’s lifespan as part of the company’s sustainability pledge.
The two ground floor open-air spaces include the Garden decked in murals and outdoor furniture, and the Patio located at the heart of the building and dedicated to co-creation, Golden Goose’s customization experience with its artisans, nicknamed Dream Makers.
Rounding off the ground level, the Mirror Room showcases the brand’s ready-to-wear offering.
A staircase leads up to the second and third floors. The former includes the Botanical Room offering fragrances and floral compositions by Mexican brands and florists, the Listening Room with vinyl, turntables and music stations, as well as the Wardrobe and Bedroom spaces dedicated to rtw.
Both rooms were turned into artistic stages for Wednesday’s opening, with Mario Garcia Torres mounting his “Noche y Dia” sensory installation in the former and visual artist Sofia Tormenta installing a bold brutalist sculpture dedicated to Golden Goose codes in the latter.
The Haus’ third floor is intended as a “creative retreat,” the brand said, with the Office room serving as a reception space for private dinners, workshops and special events and the Lounge mixed-use area for content creation and podcasting.
Marking the Haus’ debut in Mexico City, the brand will kick off a series of events with local artists, including co-creation, flower and fragrance workshops and book clubs, among other initiatives.
