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Goop, the brand founded and helmed by actress and entrepreneur Gwyneth Paltrow, is bringing back its popular wellness summit on Nov. 11.

The event will feature nine in-person and three virtual wellness panels. The In Goop Health Summit will feature three expert sessions on stepping into your power, holistic well-being practices and community belonging. Some of these sessions will be sponsored by partners, including NB Pure and Athleta.

Other aspects of the summit will include an Ask Me Anything session with Paltrow, a fireside chat between Paltrow and a surprise guest, pop-up stations to explore and test wellness products and a gift bag filled with beauty and wellness gear. The event will also feature breakfast, lunch and snacks.

Goop fans interested in attending can purchase a Weekender Pass for $3,500, which offers access to the Nov. 11 event and a two-night stay at Shutters on the Beach, a welcome dinner in Santa Monica, a farewell brunch on Nov. 12 and a credit with Alto, a luxury ride service for one round-trip ride. Vrbo, which specializes in private vacation rentals, is also sponsoring special hospitality experiences for the weekend. General admission tickets stars at $1,200.

Paltrow originally began Goop in the fall of 2009 as a weekly newsletter. It has since expanded into a direct-to-consumer business that’s known for its products, podcast, live events and retail store activations.

Earlier this month, WWD reported that Goop was diving into cosmetics with its new skin care-infused Colorblur Glow Balm priced at $34. The product comes in five sheer but buildable shades, infused with sea buckthorn oil, vitamin E and safflower oil meant to boost moisture and protect the skin. Goop beauty director Jean Godfrey-June said the launch poses an opportunity for future cosmetic launches in the future.

In July 2022, Paltrow launched Goopglow and celebrated with a launch party in The Hamptons hosted by Cartier.