Grace Burns will be featured in Asta Resort’s pre-fall campaign shot on the French Riviera.
The campaign follows the journey of a glamorous “old Hollywood” cinema star as she travels the Mediterranean coast with her lover in a place where stars and fashion icons gather, evoking the sense of the French Riviera’s Golden Era. The campaign breaks Thursday and will appear on social media and the company’s website.
Helena Ammitzboell, founder of Asta Resort and creative director of the campaign, said, “I was inspired by Grace Kelly’s character, Francie, in ‘To Catch a Thief.’ An outgoing female and lasting icon from ’50s cinema, visiting the coastline, who is spun into a whirlwind romance fueled by convertible cars and cliffside views.” She said they blended this narrative with the French Riviera lifestyle and their muse, Burns, who has a cool tranquility and artistic nature. The 20-year-old Burns is a published poet and photographer, and is also Christy Turlington’s and Ed Burns’ daughter.
“For me, she’s the epitome of Gen Z kindness, curiosity and poise,” Ammitzboell said.
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The print campaign was photographed by Drake Alexander with video by Jeff Bierman, art direction by Maya Chantout and styling by Charlotte Lauxerrois. In addition to Burns, the models are Dia Anitska and Fabio Ezzaher.
The fall collection has 46 stock keeping units, consisting of 11 different swimwear sets, 31 ready-to-wear styles (dresses, matching sets, bomber jackets and tops) and four accessories (shawls and scarves). The color palette ranges from lavender, soft rosy pinks, ivory with hints of bright red, reminiscent of the Technicolor films of the ’50s. The collection is available globally on Asta Resort’s e-commerce site. The company also wholesales its collection to stores such as Kith, Revolve, Ounass, Flannels, along with smaller stores in Nantucket, Mass., New York, Los Angeles and Miami.
The collection is curated and designed by sisters Helena and Jasmine Ammitzboell. Helena founded the company in 2021 in Sydney, Australia, and Jasmine has been with the brand supporting design since 2023. The brand is now based in Los Angeles.
