LONDON — The Disney classic “Fantasia” from the ‘40s is getting a Harry Styles makeover with his lifestyle brand, Pleasing.
The pop star has collaborated with Disney on a capsule collection of apparel, accessories, nail polish and skin care that incorporates the quirky characters from the beloved film.
The partnership will roll out internationally on Oct. 4 on pleasing.com and disneystore.com with a prelaunch roll out taking place from Sept. 28 at select Disney stores and Pleasing pop-ups, such as Disney Springs in Orlando, Fla., and Houston Galleria in Houston.
Last year, Pleasing named Shaun Kearney as its first chief executive officer and he’s been working to expand the brand’s presence and make sure it resonates with an audience beyond Styles’ own.
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“We’ve seen some very promising retail metrics indicating a promising outlook for permanent retail expansion. New customer acquisition remains to be a top priority for us, especially with a focus on personalized experience tailored to consumer preferences,” he said in an interview.
“We have been very focused on refining our business model to ensure scalability and alignment with market needs and customer preferences. We prioritize agility and adaptability to respond to market changes and customer feedback effectively,” Kearney added.
He also revealed that fragrance is a quickly growing category at Pleasing, and he’s working expanding it within the brand portfolio.
In this collaboration, there will be three nail polish sets; a new flavor of the Big Lip HA Moisture Balm and Buttercream; 15 pieces of apparel including hoodies, crewnecks, button-down shirts, T-shirts and sweatpants, and accessories such as tote bags, socks, towels and journals.
The pieces borrow stills from the Disney archive. There’s a hoodie that features Sorcerer Mickey waving his wand across the chest, and a brown crew-neck sweater with a dancing Hyacinth Hippo wearing a tutu.
“From very early on, ‘Fantasia’ was always in the front of our minds at Pleasing. The aesthetics, the mood, the bold illustrations, the colors and, ultimately, the epic world that Disney has created, were very much a world that resonated with Pleasing. ‘Fantasia’ feels very similar in terms of its overall aesthetic and musical influence — it just felt right for us,” said Harry Lambert, Pleasing’s creative director.
The collaboration ranges from $25 to $289.
