Diesel‘s creative director Glenn Martens is honoring brand ambassador Hoshi with a capsule collection inspired by the K-pop star’s “creative spirit,” the label announced on Thursday. The 14-piece collection includes oversize hoodies, T-shirts, denim, baseball caps, jewelry and bags.
The bag features silver chain link charms that spell out Diesel and also includes the oval D logo, the 1DR bag, the brand’s For Successful Living motto and is finished with a tiger’s head charm. Hoshi’s name means “Tiger’s Gaze” in Korean, and the animal has become the artist’s signature symbol. A graphic inspired by the chain link is featured in the T-shirts.
The collection’s palette is predominantly gray and white, with some pieces crafted from a washed denim fabric. The capsule is available to preorder at diesel.com and in select Diesel stores worldwide.
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Hoshi was named a Diesel ambassador in July 2024 after attending events such as the Diesel fall 2024 runway show in Milan and the Diesel Shibuya store opening.
“Diesel’s collection and messages inspire me in many other ways. I was able to experience Diesel’s energy once again when I visited a Diesel Dosan store in Seoul, which embodies the brand’s bold and experimental new store concept,” Hoshi said in a statement, following the announcement.
Hoshi is one of the members of K-pop group Seventeen, which also features Coups, Jeonghan, Joshua, Jun, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon and Dino. Together, the group collects ambassadorship deals with Calvin Klein, Kenzo, Bally and Dior. Since 2021, Hoshi has also been releasing music as a solo artist.
