How Fashion and Beauty Brands Are Helping the L.A. Community Affected by the Wildfires

Ace Rivington is offering free clothes to anyone who lost their home due to the Los Angeles fires.

“If you’ve lost your home due to the recent fires this week in Los Angeles and loss all of your belongings, email me. I can ship you jeans, a tee, a sweatshirt or flannel today. beau@acerivington.com I’ll do the best I can to help. We don’t have a ton of goods . . . but I’ve got some, and I’ll focus all of my energy on helping immediately,” Beau Lawrence, founder of Ace Rivington, said on Instagram.

Footwear company APL is donating shoes to the fire victims.

“To the courageous first responders and firefighters working tirelessly to protect and serve, we are endlessly grateful. In moments like these, the resilience and generosity of our community coming together reminds us of the strength we share. As part of our ongoing commitment to our city and its people, we will be working to donate shoes to those affected,” the brand shared on Instagram.

BK Beauty will donate 100 percent of net proceeds from sales on bkbeauty.com through Jan. 11 to the California Community Foundation.

Bubble is donating products to those affected by the fires and also making an immediate donation to the Los Angeles Fire Department Foundation. 

Cabine Creative, a boutique fashion and beauty public relations firm based in Los Angeles, is offering a temporary space for creatives affected by the wildfires to store their work.

“If you’re a stylist, showroom, photographer, glam team, or a brand in need of a place to house your collections or work — our doors are wide open to you,” the brand shared on Instagram.

Citizens of Humanity is donating more than 3,500 units of women’s and men’s clothing from Agolde and Citizens of Humanity starting on Friday.

The company is also arranging a clothing donation center at its downtown L.A. showroom. Donation pickup will take place at the Citizens of Humanity corporate headquarters’ employee parking in Huntington Park, Calif., from Jan. 10 to 17. An ID is required to match with affected areas.

Citizens of Humanity is also working with its retailers in the L.A. community to distribute clothing donations and plan to do the same through local schools.

Clare V. is releasing a hat and a T-shirt with “‘Los Angeles, Je t’aime” (“Los Angeles, I Love You”) printed on it to fundraise for the fire victims. All proceeds from the sale will be donated to the Red Cross.

“I think the T-shirt and hat will sell well because people all over the country will buy that. It’s amazing how much people love Los Angeles, but we never have to think about it except in a time like this,” said Clare Vivier, founder of the brand, via statement.

Vivier will also host a big garage sale with studio employees’ clothing, giving all those proceeds to the Red Cross or another local organization. Those affected by the fire will be allowed to get anything free of cost. Anyone who needs sweats or clothing can DM the brand on Instagram at @shopclarev.

Collina Strada’s Hillary Taymour announced clothing donations to help the L.A. community.

“Los Angeles is my first home, and seeing it devastated by fires is incredibly heartbreaking. The city shaped who I am, and it’s unbearable to witness such loss and destruction in a place so deeply tied to my roots. To help in any way I can, I’ll be donating clothing and supporting all clothing drives aimed at aiding those impacted. If you have the means, I encourage you to join me in contributing to relief effort — whether through donations, fostering an animal, volunteering, or simply spreading awareness,” she shared on Instagram.

ColourPop is donating products to local organizations working the fire victims.

“In the wake of the devastation, ColourPop will be donating products to local organizations serving the community, as a small way to provide comfort and restore a sense of normalcy to those affected. If you’re involved in a local organization that is looking for goods for donations, please contact us directly at social@colourpop.com,” the brand shared on Instagram.

Figs is donating PPE and essential supplies to hospitals, as well as providing meals and child care support for health care professionals and their families.

“We’ve been speaking to so many of you, hearing how the fires have brought unimaginable challenges — at work and at home. The number of patients keeps growing, the hours in your day keep shrinking, and somehow, you keep going. You’re not just showing up — you’re stepping up. Caring for others while navigating so much uncertainty yourself is something we can’t even put into words. Email us at HereforLA@wearfigs.com, and we’ll do everything we can to support as many of you as possible,” the brand shared on Instagram.

Lisa Says Gah is donating 15 percent of its sales through Jan. 12 to the Los Angeles Fire Department Foundation.

“Due to the ongoing wildfires, our L.A. store will stay closed for time being. Thankfully, our team is safe, and we extend our deepest sympathies to those impacted by the fires in L.A. Many in our community have lost their homes or remain evacuated. The path to recovery will be challenging for our friends and local businesses. Please remain safe and alert, and support L.A. businesses and donations if possible. We will donate 15% of our sales today and through the weekend to @lafdfoundation,” the brand shared on Instagram.

Minnow sent out more than 5,000 units of donated products for families and children affected by the L.A. wildfires. The brand has also partnered with @givinggenerously, a group of volunteers collecting donations for fire victims. The group will host a donation drive next week in Santa Monica for distribution.

Rōz Hair is donating 10 percent of its January sales to the California Community Foundation — Wildfire Recovery Fund to support the enormous relief effort.

“We are also working to supply essentials to local evacuation shelters that need them most, such as the Dream Center. For those in our community looking to help directly, we’ve included links to organizations on the frontlines providing aid,” the brand shared on Instagram.

Rails, a Los Angeles-based contemporary brand, announced a donation of $50,000 to the Red Cross and the Los Angeles Department of Fire Foundation. The brand will also donate 10 percent of all rails.com sales through Jan. 12 to the LADF Foundation.

Target has announced a donation of $1 million in wildfire relief for California, partnering with organizations including the California Fire Foundation and League of California Community Foundation. The company is expediting essential supplies to affected areas while providing direct financial support to firefighters, first responders and impacted communities.

Additionally, through its Team Member Giving Fund, Target is also offering financial assistance to help employees in the most severely affected regions meet their immediate needs.

Walmart, Sam’s Club and the Walmart Foundation have pledged $2.5 million in disaster relief support for Southern California communities. This comprehensive aid package includes essential supplies, food, water and grant funding.

Local Walmart stores across Southern California have already begun distributing critical supplies to various emergency response locations. Key recipients include the Glendale Community Foundation’s emergency food distribution center, a shelter facility at the Pasadena Convention Center, an evacuation center established at El Camino Real High School and Cal Fire operations. The company has provided these centers with food, water, and gift cards to assist both displaced residents and first responders.

The retail giant is also coordinating with nonprofit organizations to expand community support, including the distribution of free meals. Additional services will be announced as they become available.