RéVive and Perfect Corp. are kicking off a first-of-its-kind partnership for both companies.
The luxury skin care brand will be using generative AI to create before-and-after imagery, which will mimic the clinical testing results of RéVive’s products. The technology used to do so, powered by Perfect Corp., mimics similar technology used in dermatologists’ and plastic surgeons’ offices to show patients potential results.
“We’ve been doing skin analysis with AI for the last five years, which is a classic AI,” said Wayne Liu, president and chief growth officer of Perfect Corp. “This activation takes the step into generative AI, and is more predictive.”
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The partnership is part of RéVive’s broader imperative to differentiate its marketing strategy, said Elana Drell-Szyfer, chief executive officer, RéVive. “Before-and-afters as a marketing technique have been used for years,” she said. “The challenge with luxury brands with a clinical testing history is that [lower-market] brands have gotten so much better and have clinical data. We have to constantly think about how we provide additional services and how we innovate.”
She acknowledged that the marketing tactic had been a fruitful one for RéVive thus far. Now, the brand is taking it to the next level.
“We have certain ads with higher conversion rates than others, and before-and-afters are always one of them. The question is, how do you do it in a way that is going to feel relatable, and how do you do it on a heritage brand with an entire catalog built over many years?” Drell-Szyfer said.
To that end, the visuals include a wide range of models spanning skin tones and ages, the company said.
“What we were trying to solve for is how to create as many before-and-afters as possible,” Drell-Szyfer continued. “From an education perspective, our sales and education teams can then pass this along to the customer, and it makes a huge difference. We create a lot of assets, and that’s another way we’ll be bringing the clinical testing history of the brand to life in a more animated way.”
Finding the clinical data — and adapting Perfect Corp.’s technology around it — was paramount, Liu said.
“We have a very strong AI team, we have an engine and infrastructure, as well as an algorithm. But without the data, the AI itself cannot exist,” Liu said. “We combined their science with our technology and came up with this activation.”
