While Meg Ryan has long been touted as TikTok’s reigning queen of fall, this year, the star is encountering some serious competition – in the form of (bear with me) a fictional, pasta-making witch from a beloved ’70s fable. (Insert that one Steve Buscemi meme as a live look of me trying to keep up with what Gen Z thinks is cool.)
That’s right folks, we’ve officially bid adieu to last season’s green-doused parade of “brat summer” and all its debauchery, and are now transitioning into “Strega Nona fall,” an internet trend that plays up the “Strega Nona” book’s very niche brand of autumnal coziness. Here’s what to know:
What Is the “Strega Nona Fall” Trend?
The infamous children’s book, “Strega Nona” – which roughly translates to “Grandma Witch” – tells the tale of an elderly witch doctor by the same name, who lives in southern Italy and cooks up heaping amounts of magic pasta in a cauldron-like pot. The storybook reads like an introverted, food-lover’s dream, complete with a terracotta-centric color palette, cozy home accents, a flicker of magic, and (unsurprisingly) a lot of pasta – like enough to make you want to haul up in your Italian cottage and do nothing but eat rigatoni for the entirety of winter. New dream unlocked!
@bad_art_every_day fck a coastal grandmother aesthetic i’m in my witch grandma era #streganonatok #streganona #coastalgrandmother #DidYouYawn #souptok #cozytok
The picture book is beloved in its own right, but TikTok’s “Strega Nona fall” trend has managed to breathe new life into the tale, with a fresh generation using the story as a means of inspiration for not only their fall antics (permission to carb overload), but also their fall aesthetics.
How to Shop TikTok’s “Strega Nona Fall” Trend
Luckily, you don’t have to be a recluse grandmother with a bewitching spaghetti recipe in order to channel this TikTok trend – though you’re more than welcome to embrace it as a long-term goal. The internet aesthetic is more about mirroring the book’s warm and soothing coziness within your home and wardrobe; patterned bandanas and hair scarves are key, candles are a staple, and the right Le Creuset stock pot will help you cook up a pasta so delicious, you might genuinely think you have magical powers.
Ahead, channel the “Strega Nona fall” trend and shop through our categories below.
