MILAN — Formula 1 may be watchmakers’ latest obsession, but Hublot is suggesting other sports are paramount, too.
The Swiss watch brand has teamed up with Italian soccer team Como 1907 on the Hublot Classic Fusion Como Edition, a 42-mm chronograph encased in a sleek black ceramic case with a deep blue dial.
Mounting a Swiss automatic movement visible through the sapphire crystal caseback showcasing also the soccer team’s insignia, the timepiece, accented with golden details, is set on an alligator strap.
You May Also Like
The watch, available in a limited run of 50 pieces retailing for 17,500 euros each, marks Como 1907’s return to the Series A tournament, Italy’s top domestic league, after 21 years.
“This was a wonderful opportunity that arose during a lunch with a friend, [Como 1907 president] Mirwan Suwars,” said Augusto Capitanucci, managing director, Mediterranean countries at Hublot. “Como is a very young and friendly team with an important project behind it, and it reminded me closely of the key elements of Hublot’s history. For this reason, it didn’t take long to decide to produce this limited corporate edition dedicated to the Lariani’s team,” he said, referring to the nickname of Como 1907.
Como 1907’s chief brand officer Rhuigi Villaseñor contributed creatively to the collaboration. The designer is also the founder and creative director of the Rhude brand and he first partnered with the soccer team in 2024 for his men’s spring 2025 show held at Villa D’Este overlooking Lake Como.
“Both Hublot and Como 1907 have such a rich heritage, and we really just wanted to convey that through subtle touches that reflect our shared sense of elegance and style,” Villaseñor said.
“The name ‘Como’ carries an undeniable allure, one of elegance, aspiration and excellence,” echoed Allison Lyons, head of commerce for Como 1907. “This collaboration with Hublot represents that same ethos, bringing together the artistry of fine watchmaking with the timeless prestige of Lake Como,” she said.
Established in 1907 as the name suggests, the soccer team was acquired by Indonesian conglomerate Djarum Group in 2019, following a couple of years of financial adversities. The new owner spearheaded a successful revamp of the team, culminated in the return to the Series A tournament in 2024 under coach Francesc Fàbregas Soler, the Spanish professional soccer manager and former player who joined the Italian team in 2022 and was named its head coach a year later.
