Hugo, the popular younger-skewed brand from Hugo Boss, has tapped an eclectic group of creatives for its summer campaign.
The cast includes Reezy, a German rapper; Jasmine Jobson, a British actress; Teezo Touchdown, an American rapper and singer; Rikimaru, a Japanese singer and dancer; Cara Taylor, an American fashion model, and Vinnie Hacker, an Internet personality. The multinational choice of these faces for the brand and its #HugoYourWay campaign is intended to illustrate Hugo’s position in fashion and culture.
The summer collection features elevated sportswear and contemporary tailored clothing including suits in soft pastel shades and oversize silhouettes. Metallic pieces, logo prints, cropped tops and statement accessories are also part of the assortment.
The campaign, which was shot by Stuart Winecoff, launches Wednesday on Hugo’s social media channels as well as in windows and in stores globally.
