Vince Gonzales has been in the fashion industry for more than three decades, helping to launch the Project Show and introducing international brands such as Evisu and Blue Blood to the U.S.
Now Gonzales can add retailer to his résumé.
The Los Angeles native is opening The G-Spot, a store in his hometown’s Arts District, that will be a hybrid wholesale and retail concept. The store will carry DIS Shoes, a made-to-order line from Italy that Gonzales has repped for several seasons that can be manufactured in 15 business days. It will also carry the Agnès B Homme collection, Stitch corduroy pants, Steve Sotnick accessories, Artsphere bags, the Serge Blanco lifestyle brand and Fear of Broke T-shirts — lines he described as “more niche than what you find at a department store.”
The G in the store name naturally references Gonzales’ surname and the store will join neighbors such as Apple Studios, Revolve, Dover Street Market, Adidas and Shein, the Chinese fast-fashion brand in the neighborhood.
In addition to the footwear and apparel, G-Spot will offer fashion showroom services, an event space and a gallery for vintage denim, aloha shirts and dresses.
“There are fewer directional boutiques for a fashion town like Los Angeles,” he said. “The G-Spot is giving something Los Angeles is missing. It’s a full platform that offers wholesale, retail and pop-ups for a brand to be introduced to an audience of tastemakers.”
Gonzales said he is self-funding the boutique and has no other investors. “It’s all my own money,” he said. “It’s time for me to take a chance.”
The space is expected to open on March 1.