This joint report analyzes how AI impacts everything from demand planning on the “back end” of fashion to more consumer-facing applications like personalization and customization.
Far from some distant sci-fi fantasy, artificial intelligence has made its way into all aspects of our lives and the fashion industry is no exception. In this episode, Sourcing Journal business reporter and tech editor Meghan Hall joins Lauren Parker, director of Fairchild Studio, to discuss the SJ x WWD Tech Report: The Artificial Intelligence Issue.
The podcast teases report highlights, from how AI is impacting demand planning on the “back end” of fashion to more consumer-facing applications like personalization and customization. Also explored is whether “AI” in a value proposition boosts investment and stock prices, and how companies are allocating such funds when they procure them. Ultimately, brands and retailers must understand AI’s nuances to optimize its power. As Manju Rajashekhar, Etsy’s vice president of engineering said, “We don’t want to use AI just for the sake of AI.”
To listen to the podcast episode, CLICK HERE.
To download the report, CLICK HERE.
