Italian jewelry manufacturers are looking to make their mark in New York.
Case in point: The Edit, a trade show created in a partnership between the Italian Trade Agency and The Futurist, saw its inaugural iteration bow Oct. 29 and 30 in New York. The show featured 25 brands, chosen by Paola De Luca, showcasing their wares in addition to panels and programming.
“The U.S. remains a strategic destination for Italian jewelry, where heritage and innovation meet a market that deeply values craftsmanship and storytelling,” the two organizations said jointly. “American retailers continue to look to Italy for creations that balance timeless beauty with new materials, sustainable practices and contemporary design — an evolution perfectly captured by The Edit.”
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In the event’s first presentation from De Luca, there was an emphasis on materials, from the continued popularity of titanium and carbon fibers to ceramics and carbon alloys.
That dovetailed nicely with the offerings, including Giovanni Ferraris’s Titanium collection. “Pearls are also selling really well in America,” said Massimo Zerbini, president of that brand’s distributor Sobe Luxury. “The Divina and Allegra collections, like this bracelet you wrap around, are the bestsellers in the U.S. and also Saudi Arabia.”
For Peruffo, another one of Zerbini’s clients, there’s still appetite despite soaring gold prices. “We had to touch the price in June, but we won’t have to again until next year,” he said of that brand. “But we have markets where the brand is known and the easier pieces are selling. We’re talking about $70,000 at retail. It’s not that we sell those every day, but after Couture [the trade show], we haven’t stopped selling. Even with tariffs and what’s happening around the world, women still love jewelry.”
It’s a similar story for Miseno, which is pushing its Arco collection in tandem with the brand’s 10th anniversary. Antonio Cardamuro, president and founder, said the brand’s mainstays — yellow gold, mosaics of various colors in a single piece — have been performing well at retail.
“What’s selling for me are the most unique pieces. That’s what we focus on, basically designing things that are limited-edition. That’s what’s working for us,” Cardamuro said. “The significance of the U.S. market is that it’s the healthiest, in my opinion. It was the first market we launched the brand in and what we focus on 90 percent of the time.”
In coming weeks and months, he anticipates the Acqua collection to perform well. “It’s more gold with neutrals, and we’ll do a lot more colors in the spring,” he said. “Hopefully, then, you will see us in more U.S. doors.”
