Of all the trends taking over your summer feed, the budding Martha Stewart summer aesthetic is most referential – and yes, aspirational. Unlike minimalist movements such as quiet luxury or the “clean girl” aesthetic, this one is a tasteful ode to Stewart herself, celebrating her gardening prowess and culinary finesse. TikTok users are posting photos of the 81-year-old icon, citing her as a mood while they tend to garden beds or host friends outdoors. One user even posted a carousel of Stewart through the years with the caption, “My entire personality after starting a raised garden bed” – and honestly, we get it.
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What Is the Martha Stewart Summer Aesthetic?
Along with TikTok’s stamp of approval – and Pinterest’s 2025 trend report showing a spike in searches for the “Martha Stewart aesthetic” – it’s clear that garden-to-table cooking, urban farming, and classic homemaking are having a moment. But beyond the homemaking side of the New Jersey-born icon, this aesthetic easily extends into fashion. Think: high-waisted mom jeans inspired by her ’90s outfits and the many crisp white shirts she wore everywhere from industry events to her CBS program. She has also cemented herself as a trusted voice in beauty, thanks to her ageless look. Stewart’s makeup artist, Daisy Nicole Toye, even shared a few of the star’s favorite skin-care and makeup products with Popsugar, including a $16 tinted moisturizer from L’Oréal.
Ahead, we curated these picks and more into the ultimate “Martha Stewart summer aesthetic” guide.
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