Skip to main content

Believe it or not, “Pinkmas” is in full effect at HomeGoods. The beloved home decor chain started stocking its shelves with holiday decorations in late September and early October, and shoppers have already discovered a common thread: there’s a whole lot of pink. Gone are the days of sticking to a red and green color palette, or embellishing your home with classic metallic ornaments.

Glimpses at TikTokers’ local stores show aisles filled with pink Christmas trees in various forms – including one made of macarons – an assortment of fluffy blankets in blush tones, and whimsical, pastel-toned gingerbread houses. While pink Christmas trees and knickknacks have been popular in seasons past, it appears the “Barbie” influence has brought more pink than ever to stores this year. In fact, the already-viral items of the season all come in pink. If you’re on interior design TikTok, you’ve probably seen the adorable, bubblegum-colored candy cane pillows, the life-size magenta nutcracker statues, or the stemless wine glasses with little pink Christmas trees. Aside from the more unique creations, stores are also carrying classic snow globes, Santas, and reindeer in pink varieties.

Ahead of Halloween, HomeGoods shoppers also declared the arrival of “Pinkoween” following the “Barbie” effect. Starting late summer, fans of the home retailer scoured aisles in the hopes of finding the popular pink ghost pillows and ghost blanket.

HomeGoods sadly shut down its online shop earlier in October, so your best bet is to stop by your local location to snag pink holiday decor for your own. Get a preview of what to expect from TikTokers ahead.