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Izipizi, the affordable but on-trend French eyewear brand, has tapped Jonathan Crespo as its first chief executive officer of North America, signaling its expansion into the region. According to a statement from the brand, Crespo will lead the newly formed U.S. subsidiary and manage all aspects of the business. He will report to brand founders Charles Brun, Xavier Aguera and Quentin Couturier, who are based in Paris.

“Jonathan’s deep relationships with retailers and his expertise in the eyewear industry make him the perfect fit for Izipizi. With his leadership in this market, we hope to become everyone’s choice for well-designed and well-priced glasses for reading, skiing or simply sitting by the pool,” explained Brun.

Crespo most recently served as global senior director of business management and development at Oliver Peoples prior to, during and after its EssilorLuxottica acquisition. “It is exciting to be a part of this incredibly smart, young and focused executive team,” the new U.S. CEO said. “The founders’ enthusiasm is infectious, and the brand offers customers a fashionably cool eyewear option with no sacrifices. I look forward to helping make the Izipizi brand as loved here as it is in Europe.”

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