Well known for its accessible luxury with more than 200 stores, Jared, the high-end division of Signet Jewelers, launched its Atelier range in 2022, a selection high jewelry that reaches six-figure price points. The evolution to one-of-a-kind gemstone pieces gives Jared a newfound place in the ambitious world of celebrity dressing.
“Jared’s presence on the red carpet this year has been nothing short of remarkable, with standout moments that define our commitment to accessible luxury,” explained Ann Grimmett, vice president of merchandising at Jared.
“From Ashley Graham’s edgy, diamond-stacked ear look at the Met Gala to Tyla’s unforgettable $230,000 diamond ensemble at the BET Awards and Madelyn Cline at the Vanity Fair After Party, each piece celebrates Jared Atelier’s artistry. Seeing Coco Jones bring a fairy-inspired elegance to the VMAs, Catherine O’Hara’s iconic diamond look as she reunited with the Levys at the Emmys, Kelly Clarkson’s all-white, diamond-dripped look at the Grammys, and Ali Wong’s striking emerald ensemble at the Critics’ Choice Awards has shined a light on Jared’s place in the world of high jewelry,” she said.
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The category continues to grow at the retailer, which recently debuted the Jared Atelier x Vera Wang collection, which is likely to be part of red carpet season in 2025. “We’re looking to continue to grow our red carpet moments in 2025. We want to continue bringing Jared to the world’s biggest stages to showcase our capabilities in high and custom while also allowing our clients to see Jared as part of the cultural narrative they admire and want to experience,” Grimmett said.
The retailer has also made a play in the partnership game, recently teaming with Detroit Lions star quarterback Jared Goff. “Our recent partnership with Jared Goff is more than just a clever name alignment; it’s a collaboration rooted in shared values of heart and authenticity. By pairing his high-profile presence with our accessible luxury offerings, we’re bringing our timeless pieces to a broader audience in a way that’s both relatable and aspirational. Our Rare Bond capability, which was part of our most recent collab, allows our clients the ability to make truly unique and personalized bands,” Grimmett said.
Here are some of the jeweler’s biggest celebrity red carpet moments of 2024.
