Intimissimi has unveiled its newest Silky Intimates collection with a campaign starring the brand’s global ambassador, Jennifer Lopez.
Made using Intimissimi’s signature ultralight microfiber, the collection, designed in Italy and handcrafted by the brand’s lingerie artisans, features a selection of lightweight undergarments with a silky smooth feel and enhanced durability for everyday use.
Each piece from the collection, named using traditional female Italian first names, is designed with a unique silhouette and selection of additional features. The Sofia bra offers a natural lift and formfitting underwire to support the bust; the Greta bra has wider straps, a hidden underwire and mesh lining to shape and smooth the bust; and the Adele wireless boost bra is adorned with lightly padded cups that provide a natural lift and seamless finish.
Under the creative direction of Riccardo Ruini and alongside the vision of director Jacob Bixenman, photographer Norman Jean Roy captured Lopez as she modeled the brand’s newest selection of products through a handful of champagne-toned silk drapes. Intended to create a cohesive image that represents both lightness and softness, the microfiber bras and panties are brought into focus against the shiny silk textile.
Lopez commented on the collection, highlighting her preference for the brand’s use of luxurious fabrics and classic silhouettes. “I always look for quality fabrications and superior comfortable fit. Intimissimi’s New Silky Intimates is a perfect collection — it’s classic in style and the fabrics are luxe,” she said in a statement. “It’s so important to feel comfortable and empowered in the pieces that are closest to your skin, and this collection does just that. It feels like silk but is made of this incredibly durable fabric that molds to your body like a second skin. And as always it’s absolutely gorgeous.”
