Jimmy Choo has unveiled its spring 2026 men’s campaign. The luxury footwear brand has tapped a trio of cultural innovators to star in the campaign, including Motofumi “Poggy” Kogi, Teppei Kojima and Devon Turnbull, known as Ojas, who are debuting some of the collection’s designs.
The campaign was shot on location in Japan with the intention of celebrating each cultural curator’s individuality, creativity and personal style. The brand says the creators embody the spirit of the Jimmy Choo man: discerning, expressive and rooted in appreciation of materiality.
The campaign sets the tone for the spring 2026 collection, which aims to blend Jimmy Choo’s timeless, classic designs with a modern lens. The designs feature contemporary proportions and innovative finishes that add twists to the brand’s traditional men’s silhouettes. Their aim is to fuse traditional British shoemaking with a Japanese sartorial sensibility.
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Poggy, who is a fashion curator and founder of Dear Boro, helped shape the collection itself, formalizing his role as style curator for Jimmy Choo. In his role, he will work collaboratively with creative director Sandra Choi on the brand’s men’s side.
“This Jimmy Choo menswear collection is a celebration of the soul of the brand: our roots in craft, and our role in shaping contemporary culture,” Choi said in a statement. “I wanted a wardrobe for men that combines tradition with the now, pieces shaped by the artisan hands and construction expertise that characterizes Jimmy Choo, but with these classic men’s styles twisted.”
“Through my continuous conversations with Poggy the collections perspective is further enhanced to feel totally in the here and now,” Choi added about their partnership. “It is heritage, updated.”
Poggy, who appears in the campaign wearing the Rowan Brogue Derby in brown, shared his long history with the brand and expressed his plans and excitement for his new role. “When Jimmy Choo first launched their men’s line, I was involved in buying the collection, in my previous role as a buyer,” Poggy said.
“In 2021, I had the opportunity to collaborate with Jimmy Choo again alongside the artist, Eric Haze, and now I’m truly delighted to be involved more fully as the men’s style curator. I’ve always loved taking classic men’s styles and adding a playful twist. Together with Sandra and her team, I’m excited to help shape the new vision for the men’s collections.”
Turnbull, the Brooklyn-based artist and audio engineer, has cultivated a following around his handmade audio systems and sculptural works of art. His passions also include fashion and streetwear, which mirrors the collection’s sense of multidisciplinary craftsmanship. He appears in the campaign wearing the Buff Fringe loafer in black.
Kojima modeled the Rowan Derby Boot in brown for the campaign. The lace-up style, made from waxed calf leather, is also available in black. Kojima, who is the founder of Tradman’s Bonsai, is a bonsai producer and artisan who reinterprets the centuries-old art of bonsai for a new generation. His meticulous approach when bridging heritage and reinvention aligns with the season’s focus on timeless forms made modern.
The men’s collection includes sneakers like the Diamond X II and the Diamond Flex, that debuts a
collapsible heel, as well as the Shenton Espadrille and the Cove Sandal. It also features accessories like the Bar Holdall Biker Leather bag and the Bar Vertical Tote. The collection is now available on the Jimmy Choo website.
