FURLA‘S CAMPAIGN: Furla has named Chinese actor and singer Karry Wang as its new brand ambassador — the first time the Italian accessories company has appointed a man for a collection of women’s handbags.
Wang’s first appearance in this new role will be in the campaign for Furla’s new Chinese New Year 2024 capsule “Out of blue, win in orchid” launching on Friday. In the images, Wang is seen dressed in a fitted white suit, seated on the floor and surrounded by the latest generation of Furla’s signature Candy bags in the colors reminiscent of Chinese orchids.
“Furla has always been an inclusive brand; over the years, the younger generation has played an important role in the brand’s success,” said Giorgio Presca, Furla’s chief executive officer. “I strongly believe that the talented Karry Wang will bring freshness with his unique personal spirit among the Chinese consumers.…His attitude will match perfectly the Furla’s brand concept of excellent quality, extraordinary creativity and classic inheritance.”
Wang, who is known for playing leading roles in the 2022 crime film “The Fallen Bridge” and war drama “Homecoming,” said he identified himself “with the brand values and aesthetics. It’s not just about a bag but about self-expression. The brand embodies a sense of originality and colorful soul while always remaining true to its heritage in Italian style and craftsmanship.”
The Candy bag has long been a signature model for Furla, which is controlled by the Furlanetto family, as it was first launched in 2013.
