Kendall Jenner arrived in Aspen, Colorado, on Thursday, taking a minimalist approach to style, as she donned a black lamé fabric puffer-style jacket, paired with liquid black trousers with an ankle slit and black pointy-toe heels.
Jenner was in Aspen to celebrate the opening of the new Fwrd pop-up, an immersive retail experience that showcases a selection of Fwrd collections. The temporary 3,000-square-foot, two-floor retail space is located at 410 E. Hyman Ave.
The pop-up officially opened to the public on Friday and will run through March 17, with hours of operation from 10 a.m. to 7 p.m. Monday through Sunday. The retail space features many brands popular on Fwrd’s website, including Acne Studios, Amiri, Charlotte Tilbury and Balenciaga.
In September 2021, Fwrd named Jenner its creative director. Last June, Fwrd opened its first pop-up shop in Los Angeles. The 4,000-square-foot space featured women’s and men’s apparel from established and emerging designers, in addition to beauty, accessories, art and homeware. The product assortment also included rare vintage handbags, clothing, jewelry and sunglasses from Chanel, Dior, Jean Paul Gaultier and Gucci through the Fwrd Renew platform.
For fall, Jenner curated a Paris edit based on her Paris Fashion Week for the spring 2024 runway shows. Titled “From Paris, With Love,” Jenner’s edit included a selection of dresses, sweaters, jackets, footwear and accessories from brands such as The Row, Bottega Veneta and Saint Laurent.
Outside of her endeavors with Fwrd, Jenner’s modeling career saw her feature in a Gucci campaign alongside Latin music artist Bad Bunny. The two were the faces of the new Gucci Valigeria travel line. The campaign followed the two attending Sabato de Sarno’s debut show as the new creative director of Gucci.
Jenner is also the founder of 818 Tequila, which launched in 2021.
