Kendall Jenner is ready to ring in the holiday season with 818 Tequila. The model and brand founder introduces her premium tequila brand’s first-ever Holiday Surprise Box, available on 818 Tequila’s official website beginning Dec. 1, Cyber Monday.
“I’ve always loved the holidays, and I wanted to bring that spirit to our 818 community,” Jenner said in a statement to WWD. “The 818 Holiday Surprise Box is our way of sharing some of our favorite pieces, from past collaborations to collectibles, plus a few surprises to make this season feel extra special.”
The limited-edition release will be full of 818 Tequila fan-favorite merchandise and unreleased items from the brand’s vault. Each box will be chock full of more than $400 worth of 818 Tequila products and treats, retailing for just $81.80.
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The 818 Tequila Holiday Surprise Boxes will include exclusive apparel, coveted collectibles and some of the boxes may even have a few surprise celebrity-signed pieces to make the holiday season that much brighter. The brand’s Holiday Surprise Boxes are available beginning Dec. 1 at noon ET, just in time for Cyber Monday shopping.
Jenner launched her 818 Tequila brand in 2021, marking her first business venture. “For almost four years I’ve been on a journey to create the best tasting tequila,” Jenner shared in a February 2021 Instagram post announcing her brand’s launch. “After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING, 3.5 years later I think we’ve done it! This is all we’ve been drinking for the last year and I can’t wait for everyone else to get their hands on this to enjoy it as much as we do!”
In the few years since 818 Tequila’s launch, Jenner’s brand has expanded beyond spirits into apparel. In February 2025, 818 Tequila partnered with everyday essentials apparel label Leset for a loungewear collection ideal for “big nights in.”
More recently, the brand collaborated with Set Active for a game-day-inspired collection called “The Playbook,” which debuted in October. 818 Tequila’s distinct color palette, featuring shades of beige and green, is a signature element of the label’s aesthetic look and feel.
Jenner’s 818 Tequila brand marks a significant step for the model and entrepreneur. Her sisters, including Kylie Jenner, Kim, Khloé and Kourtney Kardashian, each have a brand or venture in the beauty, fashion or wellness sector.
