Kenneth Cole Productions and Larroudé have unveiled their collaborative limited-edition spring footwear capsule “The Mindful Collection,” which is designed to inspire pause, reflection and open conversations about mental health.
Kenneth Cole and Marina Larroudé are not only two prominent names in the footwear industry, but they also share a commitment to using fashion as a platform for advocacy and impact. Launching on Wednesday ahead of Mental Health Awareness Month in May, 20 percent of proceeds from every purchase will go to The Mental Health Coalition, an organization cofounded by Cole which works to increase access to resources and end the stigma associated with mental health.
“The only thing better than one purposeful shoe brand committed to supporting mental health is a pair of them.” Kenneth Cole said in a statement. “This collaboration with Larroudé is a partnership designed for our collective well-being; because we believe that what you stand for is often more important than what you stand in.”
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Merging everyday ease with statement design, the collection features three summer silhouettes, a clog, a sandal and a mule in a variety of colors and materials. The styles are crafted in croc-embossed dark oak, patent and napa ivory, and maya blue, and gold hardware details can be found throughout.
Marina Larroudé shared in a statement, “Kenneth Cole is a true icon, an extraordinary shoemaker, visionary businessman, and tireless social activist. He represents everything we aspire to be, not only within the footwear industry but far beyond it. We have long admired how he has used his platform to champion meaningful causes, especially in advancing conversations around HIV/AIDS and mental health. This collaboration has also given me the confidence to open up about my own mental health journey, something I have never shared publicly before, and to use my voice in a more meaningful way. That, to me, makes this partnership even more powerful. It is an incredible honor.”
Marina Larroudé has also been announced as a Champion of The Mental Health Coalition, a collective of creators and advocates committed to destigmatizing mental health through storytelling, community and action. As part of this role, Larroudé will help amplify awareness, encourage open dialogue and support access to mental health resources.
The collection launches Wednesday on KennethCole.com and Larroude.com.
No stranger to collaborations for a cause, Kenneth Cole Productions recently partnered with Lingua Franca on a limited-edition collection championing freedom of speech. Over at Larroudé, the brand had a whimsical footwear collection with Tanner Fletcher debut at the latter brand’s bridal show earlier this month.
