Kylie Jenner christened Sprinter’s New York pop-up on Sunday, nodding to her canned vodka soda brand’s blue branding in a vintage navy Gianni Versace dress.
Dated to 1994, Jenner’s square-neck frock featured glossy fabric, giving it a wet look. The reality star, influencer and entrepreneur accessorized with silver peep-toe Christian Louboutin pumps and a crystallized Sprinter can.
Styling duo Alexandra and Mackenzie Grandquist have worked with Jenner since 2021, curating her looks at high-profile events such as the CFDA Awards, the Met Gala and Paris Fashion Week.
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At the Sprinter pop-up, Jenner wore her dark tresses in waves, while her makeup consisted of pink blush and a nude lip.
Jenner launched her liquor brand earlier this year. The lineup includes four flavors: Black Cherry, Lime, Grapefruit and Peach.
Kylie follows in the footsteps of her older sister, Kendall Jenner, whose 818 Tequila was founded in 2021.
At Paris Fashion Week last month, Kylie Jenner closed Coperni’s spring 2025 fashion show at Disneyland Paris, marking the theme park’s first runway presentation. Her appearance generated nearly $17 million in media impact value for the brand, according to a Launchmetrics report released Thursday.
Coperni’s latest collection was inspired by classic Disney characters, namely princesses and villains, combining the label’s penchant for technology with fantasy.
Jenner made her way down the runway, set in front of the Sleeping Beauty Castle, in a black ballgown and embellished opera-length gloves, evoking fairy-tale royalty.
Coperni’s viral presentation generated $16.8 million in MIV, outperforming more than 91 percent of brands at Paris Fashion Week this season. A total of 58 percent of the show’s coverage mentioned Jenner. MIV is a proprietary metric that assigns a monetary value to marketing strategies across print, online and social media channels.
