Rising actor Duke Nicholson brings the sultry glam of the ‘70s in a new ad campaign channeling his grandfather, famed actor Jack Nicholson. His girlfriend, Devon Lee Carlson, the L.A. “It” girl, is alongside him, embodying Nicholson’s former flame at the time, actress Anjelica Huston.
Shot for Jacques Marie Mage’s latest eyewear collaboration with stylist and image maker George Cortina, the couple was photographed by Inez & Vinoodh on location in Paris — with Hollywood in mind.
“It has that California feeling,” Cortina said of the photographs, chatting from Ibiza. “It’s all very paparazzi-esque.”
This marks Cortina’s third partnership with Jacques Marie Mage, which was founded in Los Angeles in 2014 by Jerome Jacques Marie Mage.
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“The idea was to recreate, rekindle some of the magic between the old paparazzi photos of Jack Nicholson and Anjelica Huston,” said Mage. “They were an amazing couple, very iconic of Hollywood, with a lot of style, but also a lot of easiness. They were very true to themselves…I think everyone was seduced by the idea.”
Designed in L.A. and crafted in Japan, Mage releases micro productions with limited-edition drops.
“For me, luxury is having an air of rarity that should be maintained,” Mage continued. “The great thing with Japanese craftsmanship, and especially with eyewear, is they are working and crafting eyewear like it was done in the ‘50s, ‘60s and ‘70s, working with older machines, by hand.”
The new line with Cortina offers three styles: the $895 Ritz, $1,195 Hollywood and $1,295 Scarface, out now in-store and on JacquesMarieMage.com. Each comes in a range of colors and tinted lenses, from pale blue to military green. The Ritz are oversized shields, Cortina explained, while Hollywood, an optical frame, pays homage to producer Bob Evans, and Scarface is his take on ‘70s wraparound shades.
“I’m a sunglass fanatic,” Cortina said. “I’m never without them. I mean, I’m known to always be in sunglasses.”
He discovered Jacques Marie Mage in Rome 10 years ago and has been using it in his work, styling on shoots for the likes of Vogue, Vanity Fair and GQ.
Brad Pitt, posing alongside George Clooney, is seen on the newest cover of GQ in the Ritz frame. “He fell in love with them,” Cortina said of Pitt. “So now I have to send him seven pairs of sunglasses,” he laughed.
Cortina has already begun working on his fourth collection with Jacques Marie Mage, and there’s talk of a fifth. He finds inspiration from his travels, he said, and is forever influenced by the Italian films of Michelangelo Antonioni, Pier Paolo Pasolini and Luchino Visconti.
“I bring him things that I find, or ideas that I find, and colors that I like and color lenses that I like,” Cortina said of the collaboration process with Mage. “I’m very particular. And then he goes off to Japan, and he refines them with the factory. They come back, and they’re perfect.”
It’s a partnership that simply works, said Mage.
“We have a great passion in common, which is great eyewear,” Mage added. “We both have a collection of close to 3,000 pairs of vintage eyewear.”
Mage has a big year ahead. The French native plans to open a Paris flagship next year at 6 Rue de la Paix, by Tiffany & Co. and Cartier, he revealed. Jacques Marie Mage, which currently has four locations in California in and around L.A. — Hollywood, Venice, Pacific Palisades and Costa Mesa — will also expand to Milan and London. In 2026, he looks to turn the focus back to the U.S. with shops (which he calls galleries) in New York, Austin, Nashville, and a fifth location in L.A.
“We have a very ambitious plan,” he said. “A very exciting plan.”
