Lafayette 148, which has an ongoing partnership with the Emmy award-winning “The Morning Show,” has a new collaboration for the fourth season, which premieres on Apple TV+ on Sept. 17.
The brand will launch the Lafayette 148 x The Morning Show capsule collection, inspired by the company’s signature looks. Creative director Emily Smith and costume designer Sophie De Rakoff worked closely to create numerous looks for the show’s female leads played by Reese Witherspoon, Greta Lee, Marion Cotillard and Lafayette 148 fall 2025 brand ambassador Karen Pittman. Another lead, Jennifer Aniston, has her own costume designer.
Smith and De Rakoff designed the looks to reflect the diverse range of women’s working lives. The two women collaborated to develop numerous styles for each selected season four character, inspired by the particular female archetype they portray in the show.
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For the fictional news program’s news anchor Bradley Jackson, played by Witherspoon, they created a wool-and-silk crepe black dress with dropped hem flare, and a classic double-breasted tailored suit in seasonal ink color from responsibly sourced crepe yarn. There is also a matching skirt as another option, along with a fine-weight black napa leather pencil skirt styled with a Classic 148 signature white silk shirt.
For Pittman, who plays “The Morning Show” executive producer Mia Jordan, they designed a cotton-tweed two-piece asymmetric jacket and A-line skirt, offered in either sky blue or red. The look appears in episode three of the season. In addition, Jordan’s collection pieces include a relaxed-fit, ink-colored shirt dress in crepe, and an understated, collarless napa leather jacket in brand-signature copper tone or ink.
Stella Bak, played by Lee, wears a matching bomber jacket and knife-pleated skirt. Created using a multi-colored linen-and-cotton jacquard, the jacket features a knitted collar, waistband and cuffs. To further reflect Bak’s fashion-forward career-wear, the collection also features a relaxed twist on a tailored suit, in a gray heather color, which pairs a menswear-inspired jacket with a dramatic wide-leg pant.
Lastly, character Celine Dumont, a savvy operator from a storied European family played by French actress Marion Cotillard, wears an Italian-wool-and-shearling vest jacket in camel, paired with a matching front-pleated skirt.
Celine’s pieces for the capsule collection include a sandstone cashmere-jersey roll-neck sweater, a hickory-color trench crafted using responsible lightweight wool and a relaxed “cardigan-fit” jacket in natural camel-hair tone, worn with a matching long pencil skirt.
Lafayette 148’s Smith said, “It’s such a joy working with Sophie on ‘The Morning Show.’ This is our second collaboration and the longer we collaborate, the more shared synergies and values we discover exist between the show’s fictional characters and the realities of the lives of the diverse women we design our collections for. As we created and crafted Lafayette 148 pieces to help develop each character, we were both able to draw on our decades of experience of understanding female archetypes, and how, as the old adage say, ‘the clothes make the woman.’ The collection is testament to the accomplishments of working women the world over, as well as our love of ‘The Morning Show.’ We’re counting down the days to season four.”
Rakoff said, “Much of my role on ‘The Morning Show’ is to make sure everything melds onscreen, visually, stylistically and emotionally for the characters. So to be able to work closely with Emily and her incredible Lafayette 148 atelier has been enriching. Not only because of their design and craft expertise, but also their nuanced understanding of how Lafayette 148’s beautiful garments — their construction, movement, palette — can have so much influence on how female archetypes are expressed, altered or pared back. As such, I’m delighted that the collection offers something for all women.”
Pittman said, “I’m thrilled to be working with Lafayette 148 both on ‘The Morning Show’ and as a brand ambassador. Emily Smith and her team are astute, empathic champions of my character Mia Jordan and along with Sophie De Rakoff, have developed looks that subtly convey her determination, work ethic and femininity as a Black woman navigating a high-pressure newsroom environment.”
Pittman said that beyond their work together on “The Morning Show,” she feels a natural synergy with Lafayette 148 as an American modern luxury fashion house. “They are passionate advocates for women and it shows in how they value the women who wear the brand and the women who guide and craft each beautiful collection.”
The Lafayette 148 x The Morning Show Capsule launches on Monday and is available at Lafayette 148 boutiques and lafayette148ny.com as well as Bergdorf Goodman.
